×

ESports Startup FaceIt Raises $15 Million, Opens L.A. Office

FaceIt, a U.K.-based startup that runs an online multiplayer game platform, has raised $15 million in venture-capital funding and is eyeing U.S. expansion.

The Series A funding, from investment firms Anthos Capital, Index Ventures and United Ventures, comes after FaceIt raised a $2 million seed round last year led by United Ventures. The company said it will use the investment to expand its team and continue to build out its technology and platform. FaceIt this month opened an office in Los Angeles, angling to strike partnerships with U.S.-based game developers, publishers and other partners.

Founded in London in 2012, FaceIt claims to have more than 3.5 million users on its eSports platform. The service lets gamers participate in tournaments and leagues for prizes through automated tournament management and matchmaking.

“With this round of funding, we will be able to further our three-pronged mission for a competitive gaming platform: a robust competitive community for players and organizers, an easy-to-implement competitive layer for developers, and custom offerings for brands, tied to their products and services,” Niccolo Maisto, founder and CEO of FaceIt, said in announcing the investment.

In the past year, FaceIt has worked with various partners in the eSports ecosystem, including Amazon’s Twitch, Valve, and Time Warner’s Turner Broadcasting and WME/IMG, which have formed their own online-gaming league, dubbed ELeague, and plan to broadcast the tournaments on TV.

“FaceIt has proven an ability to build mutually successful partnerships with game publishers, major media companies and other industry leaders,” Index Ventures partner Ben Holmes said in a statement.

According to FaceIt, its active users engage in an average of more than three game sessions per day. For developers, the company offers a software development kit to integrate matchmaking and tournaments into their titles to let gamers of all skill levels take part in competitive online games.

Popular on Variety

More Digital

  • Kids' Programming Will Be a Battleground

    Why Kids' Programming Will Be a Major Battleground in the Streaming Wars

    When “Moana” left Netflix on Dec. 20, parents of little kids let out a collective wail of despair on Twitter and Facebook parenting groups everywhere. The phrase “ruined Christmas” was pointedly used in the streamer’s direction — sometimes facetiously, sometimes with the reflected ire of a preschooler who had awakened one morning to find her [...]

  • Nvidia Shield leak

    Nvidia Shield 2019 Model Leaks on Amazon

    The latest version of Nvidia’s Android TV streamer has found its way onto Amazon.com ahead of an official announcement. The new device features a more powerful processor as well as a new remote control. Nvidia didn’t immediately respond to a request for comment. The latest Nvidia Shield is being powered by a Tegra X1+ processor, [...]

  • Star Wars Jedi Fallen Order

    'Star Wars Jedi: Fallen Order': Respawn CEO on Telling the Story Behind 'Becoming a Jedi'

    When it comes to media properties, it doesn’t get much bigger than “Star Wars.” That sentiment certainly isn’t lost on Vince Zampella, CEO of Respawn Entertainment, the studio behind “Star Wars Jedi: Fallen Order.” The title, which follows Jedi Padawan Cal Kestis (voiced by Cameron Monaghan) after the events of “Episode III — Revenge of [...]

  • Star Wars Jedi Fallen Order

    'Star Wars Jedi: Fallen Order': What to Expect From EA and Respawn's Latest

    There’s a lot riding on “Star Wars Jedi: Fallen Order.” The upcoming title from EA and Respawn is the first major single-player “Star Wars” video game since 2008’s “The Force Unleashed,” and is one of the most anticipated games of 2019. After years of multiplayer adventures, could “Fallen Order” be the title that brings the [...]

  • Katie Couric Olympics

    Katie Couric Plots 'SeeHer Stories' for People Magazine

    Katie Couric’s next assignment: Creating digital videos for People. Couric’s media company, Katie Couric Media is teaming with the Meredith-owned magazine to produce the weekly digital video series “#SeeHer Story,” that will feature short vignettes of female trailblazers and rulebreakers. The series is meant to celebrate the 100th anniversary of the 19th Amendment, which prohibits [...]

  • Wonderscope Willowcrest Manor

    Within Adds 'Willowcrest Manor' Ghost Story to Its Wonderscope AR App (EXCLUSIVE)

    Los Angeles-based immersive media startup Within added another augmented reality (AR) story to its children’s storytelling app Wonderscope Thursday: “Willowcrest Manor” gives kids a chance to become a ghost, haunt a house, and scare intruders away from hidden treasure. Wonderscope, which is available for most recent-generation iPads and iPhones, lets children explore animated stories in [...]

  • STRANGER THINGS

    'Stranger Things 3' Is Most-Watched Season to Date, Netflix Says

    The Upside Down delivered upside for Netflix in the third quarter: “Stranger Things” season 3 was the most-watched season of the series to date, according to the streamer. In the first four weeks of release, “Stranger Things” season 3 was watched by 64 million member households, Netflix said in the Q3 letter to shareholders. The [...]

More From Our Brands

Access exclusive content