You will be redirected back to your article in seconds

eSports Popularity Rising Rapidly in U.S.: Survey

More traditional American sports may need to be on the lookout: There is a new competitive addiction rising and its name is eSports.

eSports, or competitive gaming, has long been a phenomenon in Asia, but in the last couple of years Americans have begun to take up the events both as competition and spectator events. Games like “League of Legends,” “Dota 2,” “Counter-Strike: Global Offensive” and “Hearthstone” have gone from being fun hobbies too arena-filling, seven-figure prize pool events.

A U.S. national study, done by Frank N. Magid Associates, shows the massive uptick in eSports interest in the last few years. The study found that nearly 70% of Americans, from 8 to 64 years old, play some type of game, and of that group 18% have watched eSports online or attended an event. The year before that only 12% had watched or attended an eSports event and in 2013 it was only 9%. That is a growth rate of 100% in the last two years alone.

“I have watched eSports gamers grow from unknown kids with no money to their names, to a big business with paid teams and leagues, record-breaking stream numbers, 7-figure sponsorships, million-dollar prize winnings, and global media exposure,” Stan Press, managing director at Magid, said. “The eSports industry is primed to grow at an incredible pace over the next few years.”

eSports is being viewed as much more than just a fad that could blow away at any time. Companies and news outlets are both creating new ways to focus on the growing eSports community. ESPN recently launched a new vertical for its website and magazine specifically devoted to competitive-gaming coverage, while “Call of Duty” developer Activision hired Steve Bornstein, former CEO of ESPN and NFL Network, to be the chairman of its new eSports division.

“To me the storytelling was so compelling and so powerful,” Chad Millman, editor-in-chief of ESPN.com and ESPN The Magazine, said. “People were so engaged with the coverage. It felt like we were doing a disservice to ourselves and a disservice to the audience if we didn’t take this as serious as everything else.”

More Digital

  • Tencent Music presentation at Shanghai

    Shanghai: Tencent Proposes Alliance of Music and Film

    All tech companies strive to be ubiquitous. Within China, behemoth Tencent is a clear leader of the pack. From the company’s “pan entertainment strategy” in 2012 to its 2018 equivalent “neo-creativity strategy,” Tencent keeps unveiling new master plans, each time with more in-house platforms and business approaches involved. On the margins of the Shanghai International [...]

  • Genius Spars With Google Over Lyric

    Genius Accuses Google of Scraping Song Lyrics, Music Data Company Hits Back

    Lyrics annotation service Genius.com has accused Google of scraping its site and stealing its content, the Wall Street Journal reported this weekend. However, a lyrics data provider at the center of the controversy claimed on Monday that those allegations were without merit. The Journal reported that Genius had been complaining to Google about the alleged [...]

  • littlstar ps4 app

    Littlstar Expands Beyond VR With New PS4 App, Signs Up 30,000 Paying Subscribers (EXCLUSIVE)

    A&E-backed immersive content aggregator Littlstar is expanding beyond virtual reality (VR): The New York-based startup launched a dedicated PlayStation4 app this week, giving users of Sony’s game console access to their personal media libraries, as well as both traditional and 360-degree video content from a variety of publishers. Littlstar also announced that it signed up [...]

  • Game of Thrones Season 8 Production

    'Game of Thrones,' Netflix VFX Among Those to Be Featured in SIGGRAPH Production Talks

    VFX pros behind the final season of “Game of Thrones,” the blockbuster film “Avengers: Endgame,” Pixar’s upcoming “Toy Story 4,” last year’s Oscar-winning “Spider-Man: Into the Spider-Verse,” Netflix series, including “Stranger Things,” and more will give SIGGRAPH 2019 attendees a behind-the-scenes look at their work during the conference’s Production Sessions. There will even be a [...]

  • Patrick Drahi

    Altice's Patrick Drahi to Acquire Sotheby's Auction House for $3.7 Billion

    Patrick Drahi, the owner of the telecom group Altice, is on track to purchase Sotheby’s, the high-profile auction house, for $3.7 billion. The acquisition would turn Sotheby’s into a privately owned concern after 31 years as a publicly listed company on the New York Stock Exchange. Drahi said the acquisition had “no capital link with Altice [...]

  • Soundgarden’s Immersive 'Artists Den' Experience Premieres

    Soundgarden’s Immersive 'Artists Den' Experience Premieres This Week (Exclusive Preview)

    There’s no question that the posthumous release is the most difficult to get right: Human beings are unpredictable, and trying to guess what a person’s intentions might have been is an uphill (if not a losing) battle. Yet posthumous releases ranging from Michael Jackson’s “This Is It” to recent Prince and Jimi Hendrix collections prove [...]

More From Our Brands

Access exclusive content