×
You will be redirected back to your article in seconds

ESPN Launches Vertical to Cover eSports, Competitive Gaming

ESPN just got a lot more serious about their eSports coverage.

ESPN.com has launched a new vertical to cover eSports and the world of competitive gaming. Chad Millman, editor-in-chief for both the website and ESPN The Magazine, said the company was ready to take the next step in the coverage by delivering everything from credible, authentic storytelling, to news coverage, event coverage and even analysis.

“We want to treat eSports with the same seriousness and credibility that we treat the NFL, the NBA, and major league baseball,” Millman said.

Millman said that the decision to begin more serious coverage of competitive gaming came from the passion and engagement of fans of the sport, but also from an issue of the magazine that was released last May.

“To me the storytelling was so compelling and so powerful,” he said. “People were so engaged with the coverage. It felt like we were doing a disservice to ourselves and a disservice to the audience if we didn’t take this as serious as everything else.”

There is also a belief that more than just the eSports community will begin to read and become informed because of the coverage. This is despite the fact that many people, both viewers and ESPN anchors, have taken to Twitter in the past criticizing televised coverage of the sport.

“I think one of the reasons we were compelled to do this and act on it is because we saw the kind of reaction the eSports issue (of the magazine) was engaged with,” Millman said. “It wasn’t just people who are passionate about eSports or passionate about this community. The way that some of the numbers were put into context helped engage an audience and explain that this is something that you need to be paying attention to.”

More Digital

  • Netflix iPhone mobile app

    Netflix Tries Out Mobile-Only Subscription Plan in India

    Streaming giant Netflix is testing a mobile-only subscription in India that costs half of its basic plan. Netflix India’s monthly plans begin at INR500 ($7.27). The mobile only plan is being trialled at INR250 ($3.63) per month. “We are always looking for ways to make Netflix more enjoyable and accessible,” a Netflix spokesperson told Variety. [...]

  • How Netflix Uses Technology: A Look

    How Netflix Wants to Take on Its Competition in 2019 and Beyond

    “They’re going to do some great shows. I’m going to be envious.” Netflix CEO Reed Hastings practiced humility when he was asked about new competitors like Disney’s and Apple’s upcoming streaming services this week. “These are amazing, large, well-funded companies with very significant efforts,” he said. “But you do your best job when you have [...]

  • AVOD streaming video OTT users -

    Comcast Unveils 'Flex,' a Streaming Service for Internet Customers

    Comcast said it would unveil “Flex,” a hub for its Internet-only customers that allows them to stream and purchase shows and movies, the latest effort by a traditional cable provider to latch on to customers who are migrating to broadband services, The Philadelphia cable giant will also make free, ad-supported services available via the service, [...]

  • splice

    Splice Raises $57.5 Million in Latest Funding Round

    Splice, a favorite of music creators that allows access to a library of three million rights-cleared sounds, announced today that the company closed a Series C funding round at $57.5 million. That brings Splice’s total amount raised to roughly $102 million since its launch in 2013. It raised a Series B in November of 2017. [...]

  • Facebook's 'Red Table Talk' Garners Daytime

    Facebook's 'Red Table Talk' Garners Daytime Emmy Nomination

    Facebook is now in the awards hunt: Its popular original series “Red Table Talk” hosted by Jada Pinkett Smith was nominated for a 2019 Daytime Emmy. It appears to be the first-ever Daytime Emmy Awards nomination for a Facebook-funded show, although a company rep was unable to confirm that. “Red Table Talk” is nominated in [...]

  • MLB-TV

    MLB.TV Joins Lineup on Amazon's Prime Video Channels

    Amazon has launched MLB.TV on Prime Video Channels for Prime members in the U.S., just in time for the start of Major League Baseball’s 2019 regular season start next week. The MLB.TV package provides regular-season out-of-market baseball games, both live and on-demand. Prime members in the U.S. can subscribe to MLB.TV for $24.99 per month, [...]

  • Tencent Music Shares Drop Despite Solid

    Tencent Music Shares Drop Despite Solid First Earnings Report

    Proving that good is not always good enough, Tencent Music Entertainment shares fell 9 percent after the Chinese company released its 2018 earnings, wiping out $2.7 billion in market capitalization of what is arguably the biggest audio music service in the world. Chalk it up to big expectations and a short track record: Wednesday’s earnings [...]

More From Our Brands

Access exclusive content