You will be redirected back to your article in seconds

The Young Turks Hires Ex-Fullscreen Exec Chris Puckett to Head Sales (Exclusive)

The Young Turks Network has recruited Chris Puckett, formerly of BuzzFeed and Fullscreen, as the first advertising sales executive in the news-focused digital media company’s 10-year-plus history.

Puckett started at TYT on Jan. 4 as VP of advertising and brand partnerships, based in New York. He reports to The Young Turks chief marketing officer Praveen Singh.

Most recently, Puckett was Fullsceen’s East Coast director of brand partnerships and sales, working with clients including Mondelez, Pepsi, American Express, Warner Bros. and Dell. Previously, he was head of sales at BuzzFeed, where he was also the first salesperson hired by the company. Puckett also has worked in sales at Facebook and Google.

“We’ve been focused for years on building audience and content, but we haven’t really focused on ad sales — we’ve let YouTube do the heavy lifting,” TYT Network COO Steve Oh said. “We think Chris is the right guy… He knows how to sell content that is broad and sometimes edgy.”

Popular on Variety

TYT largely has relied on video ads sold by YouTube and also sells monthly subscriptions. With Puckett’s hiring, the company plans to sell more direct advertising as well as integrated brand partnerships. Oh said TYT hopes to have a sales team of 6-10 by the end of 2016, led by Puckett.

TYT’s branded-content deals will feature the company’s talent, including founder Cenk Uygur, in segments endorsing sponsors’ products and services. For a news organization, Oh acknowledged, there’s a legitimate concern that reporters might be seen as compromising their integrity by appearing in ads. But he says TYT has been careful to not violate the trust it has with viewers. “We are extremely honest with the audience,” he said. “We never pretend (sponsored content) is news coverage.”

Another recent TYT hire is Jordan Chariton, former media reporter for TheWrap, who joined in December as lead reporter for the 2016 political campaign season.

TYT Network, based in Culver City, Calif., has about 60 employees. The company was founded in 2002 and began posting video on YouTube in 2005. On YouTube, The Young Turks Network generates more than 3 billion total views across its channels, including over 100 million views monthly for the flagship The Young Turks show.

More Digital

  • Rey (Daisy Ridley) in STAR WARS:

    Amazon Releases Secret 'Star Wars: Rise of Skywalker' Exclusive Video

    Amazon released a special behind-the-scenes look at “Star Wars: The Rise of Skywalker” in partnership with Disney and Lucasfilm, in order to — what else? — sell stuff to fans of the galaxy far, far away. The ecommerce giant debuted the Star Wars video Thursday (Dec. 12) exclusively on Amazon.com and Fire TV, with secret [...]

  • Jay-Z

    Tidal Gets Dolby Atmos Music, Jay-Z to Release Catalog in Immersive Audio Format

    Music streaming service Tidal has partnered with Dolby to bring Dolby Atmos Music tracks to its Tidal HiFi tier. This makes Tidal the second music service to support the high-end format. For now, support is limited to certain Android devices. Consumers may know Dolby Atmos as a surround-sound audio format for movies, which is being [...]

  • Netflix-logo-N-icon

    Netflix Tests Discounted Subscription Plans in India

    Netflix is testing discounted plans in India for some long-term subscribers. The plans are only available to selected new subscribers and not existing ones. While signing up, new users may be offered a 20% discount on a three-month subscription, a 30% discount on a six-month term and a 50% discount on a 12-month contract. These [...]

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Institutes Stricter Harassment Policy, Won't Exempt Public Figures

    YouTube has promised to ramp up its fight against hate and harassment: The Google-owned video service announced changes to its harassment policy Wednesday, which include a ban on implicit threats of violence and insults that target someone for their race, gender expression or sexual orientation. “We will not tolerate harassment,” said YouTube’s global head of [...]

  • Janko Roettgers, Jeremy Legg, Vicky Colf,

    Listen: Inside HBO Max's Streaming Strategy With WarnerMedia CTO Jeremy Legg

    HBO Max may not be streaming to consumers until May 2020, but for Jeremy Legg, the hard work has already begun. The WarnerMedia chief technology officer is deep into the development of parent company AT&T’s highest priority next year. While rival efforts from Disney and Apple are already in market, he envisions launching a product [...]

  • quibi

    Quibi Orders Gaming Thriller ‘Curs_r’ From Anton, Stigma, Ridley Scott

    Quibi has greenlit the development of “Curs_r,” a gaming drama series executive produced by Anton, Stigma Films and Ridley Scott. The series will be directed by Toby Meakins (“Bite Size Horror”) and is written by Simon Allen (“The Watch,” “Das Boot,” “The Musketeers”). Matthew James Wilkinson (“Yesterday,” “Amulet”) is producing. The series centers on the [...]

  • Susie Banikarim - Vice News

    Vice News Hires Susie Banikarim to Head Newsgathering Operations (EXCLUSIVE)

    Susie Banikarim, a journalist with nearly two decades of experience in digital and TV news, is joining Vice News as one of its top editorial execs. Vice Media Group tapped Banikarim as executive VP and global head of newsgathering for Vice News, a newly created role. She will be based out of Vice’s Brooklyn headquarters [...]

More From Our Brands

Access exclusive content