Endemol Shine Beyond USA Recruits Maker Studios’ Todd Barrish

Exec tapped as head of creative partnerships for

Todd Barrish has joined Endemol Shine Beyond USA, Endemol Shine North America’s digital division, as executive VP of creative partnerships.

Most recently, Barrish was senior VP of global strategic partnerships at Disney’s Maker Studios. In the new role, he reports to Bonnie Pan, president of Endemol Shine Beyond USA, herself a former Maker exec.

Barrish worked closely with Pan at Maker Studios, where she was executive VP of programming before joining Endemol Shine Beyond in March. In his new role at Endemol Shine Beyond, Barrish will lead all content licensing, commercial partnerships and branded entertainment initiatives.

“Todd is the ideal executive to lead Endemol Shine Beyond USA in developing innovative new partnerships with both brands and licensees,” Pan said in a statement. “As we look to build on Beyond’s initial success, Todd’s wealth of experience, passion for storytelling and industry relationships will play a critical role in our continued growth.”

Barrish had been with Maker Studios since 2011. He led the team that launched Maker Offers, the company’s programmatic native content technology solution, and helped streamline Maker’s branded-content group after the multichannel network was acquired by Disney. He also developed and led the Maker-Google co-sales strategy and outside partner strategy initiatives.

Prior to joining Maker Studios, Barrish was VP of sales for Digital Broadcasting Group, where he managed the company’s West Coast sales team. He also worked at Google’s DoubleClick as team lead for rich media.

Last year, Endemol Shine Beyond USA (previously known as Endemol Beyond USA) launched the ICON Network, a lifestyle network with digital star and entrepreneur Michelle Phan, and Smasher, an eSports and gaming network anchored by flagship series “Legends of Gaming.”

More Digital

  • YouTube logo

    YouTube Streams Over 180 Million Hours to TV Screens Every Day

    Todd Barrish has joined Endemol Shine Beyond USA, Endemol Shine North America’s digital division, as executive VP of creative partnerships. Most recently, Barrish was senior VP of global strategic partnerships at Disney’s Maker Studios. In the new role, he reports to Bonnie Pan, president of Endemol Shine Beyond USA, herself a former Maker exec. Barrish worked closely […]

  • Facebook

    Facebook Suspends Data-Analytics Firm Crimson Hexagon to Probe Potential Policy Violations

    Todd Barrish has joined Endemol Shine Beyond USA, Endemol Shine North America’s digital division, as executive VP of creative partnerships. Most recently, Barrish was senior VP of global strategic partnerships at Disney’s Maker Studios. In the new role, he reports to Bonnie Pan, president of Endemol Shine Beyond USA, herself a former Maker exec. Barrish worked closely […]

  • Trump Davos

    Trump Tariffs Could Make Apple Watch, Sonos Speakers More Expensive (Report)

    Todd Barrish has joined Endemol Shine Beyond USA, Endemol Shine North America’s digital division, as executive VP of creative partnerships. Most recently, Barrish was senior VP of global strategic partnerships at Disney’s Maker Studios. In the new role, he reports to Bonnie Pan, president of Endemol Shine Beyond USA, herself a former Maker exec. Barrish worked closely […]

  • ABC - More In Common

    ABC Hopes Feel-Good Series for Facebook About Americans Uniting Goes Viral

    Todd Barrish has joined Endemol Shine Beyond USA, Endemol Shine North America’s digital division, as executive VP of creative partnerships. Most recently, Barrish was senior VP of global strategic partnerships at Disney’s Maker Studios. In the new role, he reports to Bonnie Pan, president of Endemol Shine Beyond USA, herself a former Maker exec. Barrish worked closely […]

  • Disney Cycles VR Short Film

    Disney Animation's First VR Film, 'Cycles,' Set to Premiere

    Todd Barrish has joined Endemol Shine Beyond USA, Endemol Shine North America’s digital division, as executive VP of creative partnerships. Most recently, Barrish was senior VP of global strategic partnerships at Disney’s Maker Studios. In the new role, he reports to Bonnie Pan, president of Endemol Shine Beyond USA, herself a former Maker exec. Barrish worked closely […]

  • Beta Film Boards ‘The Pier,’ from

    Beta Film Boards ‘The Pier,’ from ‘Casa de Papel’ Creator Alex Pina

    Todd Barrish has joined Endemol Shine Beyond USA, Endemol Shine North America’s digital division, as executive VP of creative partnerships. Most recently, Barrish was senior VP of global strategic partnerships at Disney’s Maker Studios. In the new role, he reports to Bonnie Pan, president of Endemol Shine Beyond USA, herself a former Maker exec. Barrish worked closely […]

  • Michelle Kempner

    BuzzFeed Entertainment Operations Head Michelle Kempner Exiting for Facebook

    Todd Barrish has joined Endemol Shine Beyond USA, Endemol Shine North America’s digital division, as executive VP of creative partnerships. Most recently, Barrish was senior VP of global strategic partnerships at Disney’s Maker Studios. In the new role, he reports to Bonnie Pan, president of Endemol Shine Beyond USA, herself a former Maker exec. Barrish worked closely […]

More From Our Brands

Access exclusive content