Kids’ Marketing Firm SuperAwesome Hires Ex-Nickeloden Sales Exec Jeff Imberman

SuperAwesome, a digital marketing startup focused on children under 13, has hired former Nickelodeon sales exec Jeff Imberman as chief revenue officer.

In addition, the U.K.-based company announced Paul Nunn, formerly managing director of Outfit7 Brit Ltd., a subsidiary of Outfit7 — the developer behind “Talking Tom and Friends” —Outfit7’s British unit — as chief commercial officer.

SuperAwesome’s clients include Lego, Warner Bros., Hasbro, Spin Master and Nintendo. The company sells solutions for kid-safe advertising and parent portals to both brands and ad agencies.

Imberman, based in New York, will lead SuperAwesome’s U.S. commercial team. He previously was senior VP of sales and marketing at Nickelodeon, after previously holding sales roles at Current Media, MTV Networks and Turner Broadcasting. Nunn, who is based in London, will have global responsibility for PopJam, the social-content platform for kids SuperAwesome acquired from Mind Candy.

SuperAwesome, founded in 2013, has 71 employees worldwide. CEO Dylan Collins previously founded software company DemonWare, acquired by Activision Blizzard and part of the technology behind “Call of Duty” franchise, and gaming platform Jolt, acquired by GameStop.

The company has raised $10 million to date from investors including Hoxton Ventures, Inspire Ventures and Twenty Ten Capital as well as individual investors. SuperAwesome’s headquarters are in London headquarters, with offices in New York, L.A., Singapore and Sydney.

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