Refinery29 Taps Amina Canter to Head Distribution

Refinery29 has hired Amina Canter as executive VP of partnerships and distribution, as the female-focused digital media company looks to boost deals with TV networks, digital distributors and social platforms.

Canter most recently was COO of Astronauts Wanted, a digital studio that’s a joint venture between Judy McGrath, former CEO of MTV Networks, and Sony Music Entertainment. At Astronauts Wanted, she led deals with Verizon’s Go90, YouTube Red and Fullscreen’s SVOD service. Prior to that, she was head of video strategy and business development at Time Warner Cable and worked at NBCUniversal in corporate strategy and development.

At Refinery29, Canter will report directly to co-founders and CEOs Philippe von Borries and Justin Stefano. She will oversee a team that includes VP of development and distribution Emily Gray focusing on video distribution, digital content development and strategic partnerships.

“Amina brings deep experience and understanding of the industry, traditional as well as digital, and will work with us to advance Refinery29’s incredible momentum in creating and distributing IP in a wide range of channels,” von Borries said in announcing her hire.

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Refinery29, which has 400 employees worldwide, is based in New York with offices in Los Angeles, London and Berlin. The company’s investors include Turner Broadcasting, Scripps Networks Interactive, WPP, Hearst, Stripes Group, Floodgate, Lead Edge Capital, First Round Capital and Lerer Ventures.

In the past year, Refinery29 launched a Snapchat Discover channel and reached a deal with Comcast’s Watchable digital-video platform for a selection of films from the ShatterBox Anthology, a series of 12 short-form original scripted films created by female directors, writers and animators.

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