×

Mashable Hires ABC News’ Andrew Springer, Vox Media’s Ben Fullon

Mashable, the digital-media company making a push to boost video and TV production, has recruited Andrew Springer, head of ABC News’ global social-media strategy, in a similar role.

In addition, Mashable named Ben Fullon, previously director of paid media for Vox Media, director of audience development to lead the company’s paid-media strategy. Fullon joins Mashable from Vox Media where he spent about two years as Director of Paid Media across all eight of Vox Media’s brands.

Both Springer and Fullon are based in New York and report to Mashable chief content officer Gregory Gittrich.

The new hires come after Mashable this spring raised $15 million in funding led by Turner, before it laid off a number of staffers in a reorg in which editor-in-chief Jim Roberts and chief revenue officer Seth Rogin left the company.

“Since the start of Mashable, social media has been at the core of our storytelling. Andrew’s knowledge of news and entertainment on the social web, along with Ben’s vast experience in paid strategy, will help us grow and build stronger relationships with our audience across our website, apps, social media and partner platforms,” Gittrich said in announcing the hires.

At ABC News, Springer was responsible for overseeing the social presence of ABC News, “Good Morning America,” “World News with Diane Sawyer,” “Nightline,” “20/20” and “This Week with George Stephanopoulos.” Prior to being promoted to leading all of ABC News’ social strategy, Springer was dedicated to leading social efforts for “GMA.” He starts at Mashable on July 11.

Fullon, who joined Mashable this week, spent about two years overseeing paid media strategy across Vox Media’s eight brands both for editorial content as well as that of brand partners. Fullon worked previously at BuzzFeed and Unruly Media in similar capacities.

More Digital

  • David Kenny - Nielsen

    Nielsen Names IBM Exec David Kenny CEO

    Mashable, the digital-media company making a push to boost video and TV production, has recruited Andrew Springer, head of ABC News’ global social-media strategy, in a similar role. In addition, Mashable named Ben Fullon, previously director of paid media for Vox Media, director of audience development to lead the company’s paid-media strategy. Fullon joins Mashable from […]

  • Jimmy Fallon Tonight Show TikTok SharpieChallenge

    TikTok App Nears 80 Million U.S. Downloads After Phasing Out Musical.ly, Lands Jimmy Fallon as Fan

    Mashable, the digital-media company making a push to boost video and TV production, has recruited Andrew Springer, head of ABC News’ global social-media strategy, in a similar role. In addition, Mashable named Ben Fullon, previously director of paid media for Vox Media, director of audience development to lead the company’s paid-media strategy. Fullon joins Mashable from […]

  • Black Friday Deals Roku streaming stick

    Black Friday Deals for Streaming Devices and Smart Speakers: Fire TV, Roku, Sonos, Google Home

    Mashable, the digital-media company making a push to boost video and TV production, has recruited Andrew Springer, head of ABC News’ global social-media strategy, in a similar role. In addition, Mashable named Ben Fullon, previously director of paid media for Vox Media, director of audience development to lead the company’s paid-media strategy. Fullon joins Mashable from […]

  • Aquaman

    Early Showings of 'Aquaman' Set for Amazon Prime Members

    Mashable, the digital-media company making a push to boost video and TV production, has recruited Andrew Springer, head of ABC News’ global social-media strategy, in a similar role. In addition, Mashable named Ben Fullon, previously director of paid media for Vox Media, director of audience development to lead the company’s paid-media strategy. Fullon joins Mashable from […]

  • avengers infinity war

    Marvel's 'Avengers: Infinity War' to Stream on Netflix Starting in December

    Mashable, the digital-media company making a push to boost video and TV production, has recruited Andrew Springer, head of ABC News’ global social-media strategy, in a similar role. In addition, Mashable named Ben Fullon, previously director of paid media for Vox Media, director of audience development to lead the company’s paid-media strategy. Fullon joins Mashable from […]

  • Amazon Echo

    Pandora's Premium Service Goes Live on Amazon's Echo Speakers

    Mashable, the digital-media company making a push to boost video and TV production, has recruited Andrew Springer, head of ABC News’ global social-media strategy, in a similar role. In addition, Mashable named Ben Fullon, previously director of paid media for Vox Media, director of audience development to lead the company’s paid-media strategy. Fullon joins Mashable from […]

  • Oren Katzeff Conde Nast Entertainment President

    Condé Nast Hires Tastemade's Oren Katzeff to Head Video-Entertainment Group

    Mashable, the digital-media company making a push to boost video and TV production, has recruited Andrew Springer, head of ABC News’ global social-media strategy, in a similar role. In addition, Mashable named Ben Fullon, previously director of paid media for Vox Media, director of audience development to lead the company’s paid-media strategy. Fullon joins Mashable from […]

More From Our Brands

Access exclusive content