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Mashable, the digital-media company making a push to boost video and TV production, has recruited Andrew Springer, head of ABC News’ global social-media strategy, in a similar role.

In addition, Mashable named Ben Fullon, previously director of paid media for Vox Media, director of audience development to lead the company’s paid-media strategy. Fullon joins Mashable from Vox Media where he spent about two years as Director of Paid Media across all eight of Vox Media’s brands.

Both Springer and Fullon are based in New York and report to Mashable chief content officer Gregory Gittrich.

The new hires come after Mashable this spring raised $15 million in funding led by Turner, before it laid off a number of staffers in a reorg in which editor-in-chief Jim Roberts and chief revenue officer Seth Rogin left the company.

“Since the start of Mashable, social media has been at the core of our storytelling. Andrew’s knowledge of news and entertainment on the social web, along with Ben’s vast experience in paid strategy, will help us grow and build stronger relationships with our audience across our website, apps, social media and partner platforms,” Gittrich said in announcing the hires.

At ABC News, Springer was responsible for overseeing the social presence of ABC News, “Good Morning America,” “World News with Diane Sawyer,” “Nightline,” “20/20” and “This Week with George Stephanopoulos.” Prior to being promoted to leading all of ABC News’ social strategy, Springer was dedicated to leading social efforts for “GMA.” He starts at Mashable on July 11.

Fullon, who joined Mashable this week, spent about two years overseeing paid media strategy across Vox Media’s eight brands both for editorial content as well as that of brand partners. Fullon worked previously at BuzzFeed and Unruly Media in similar capacities.