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Machinima, the digital media company focused on gamer culture, has recruited Jason Dimberg — who was the initial G.M. of the now-shuttered Yahoo Screen video site — to lead content development and programming.

Dimberg has been named senior VP of programming/editor-in-chief for Machinima. In the newly created role, he will be responsible for leading Machinima’s content development and programming across all of its platforms and distribution channels.

Machinima also announced that Dave Shikiar has been promoted to senior VP of production. Previously his title was head of production. Both Dimberg and Shikiar report to Machinima CEO Chad Gutstein.

Most recently, Dimberg was a consultant for various digital media companies, including Machinima, to developing growth strategies around online video. Prior to that, he worked at Yahoo for seven years and in 2011 launched and was the initial general manager of Screen, Yahoo’s video site, where he managed operations, programming and distribution of original and partner content. He left Yahoo in 2014. Yahoo shut down Screen — and bailed on its original entertainment programming slate — last year.

Before joining Yahoo in 2007, Dimberg was VP of digital services at CBS College Sports/CSTV where he spent five years building and managing a network of video subscription products.

Shikiar — in addition to his existing role managing studio operations, budgeting, production accounting and reporting for Machinima Studios — adds oversight of all development and current series production, including the launch of “Inside eSports” on Verizon’s Go90. He will continue to oversee production on scripted action, animation and comedy content for the company. Prior to Machinima, Shikiar was senior VP of production for development and current at Zodiak LA, where he managed shows including “Celebrity Wife Swap,” “Killer Karaoke” and “Secret Millionaire.”