LeBron James’ Uninterrupted Taps Gotham Chopra as Executive Producer

Uninterrupted, the Time Warner-backed sports media company founded by NBA superstar LeBron James, has hired filmmaker Gotham Chopra as executive producer to lead the development of original programming.

Chopra, who is the son of Deepak Chopra, has produced sports documentaries including “Kobe Bryant’s Muse” for Showtime and “The Little Master” on Indian cricket superstar Sachin Tendulkar as part of ESPN’s “30 for 30” series. His latest film is “I Am Giant” about New York Giants wide receiver Victor Cruz on Showtime, and Chopra’s creative team is also committed to producing two original series with Uninterrupted, “72 Hours” and “The Greatness Code.”

“It’s an exciting time for sports, media and storytelling and I’m inspired by Uninterrupted’s commitment to providing talented creators – so many of whom I work with – chances to innovate and play,” said Chopra, who jokingly confessed that he overcame his Boston Celtics fandom to join James’ company.

Chopra’s appointment comes after L.A.-based Uninterrupted in May hired general manager Devin C. Johnson, who oversees daily operations and strategic direction. Johnson was formerly head of digital media for Tribune Broadcasting, and previously was COO of content-marketing firm Studio One Networks and also served in digital management roles at NBCUniversal.

Popular on Variety

“I’m extremely excited about the high caliber of creativity, innovative thinking, and strategic vision we are adding into the Uninterrupted mix with Gotham on the creative side and with Devin leading the charge,” said Uninterrupted CEO Maverick Carter in a statement. “To be able to bring two of the best in the business to the table is a real game changer for what we’re building at Uninterrupted.”

Last fall, Warner Bros. Entertainment and Turner Sports announced a $15.8 million investment in Uninterrupted.

Uninterrupted, which James and Carter launched in early 2015, is dedicated to providing a platform for athletes to develop creative ideas and tell the stories most important to them.

The company distributes its content on Turner’s Bleacher Report, Facebook and Verizon’s mobile-centric go90 video service. Uninterrupted has a multiyear deal with Verizon to provide content, original series, and exclusive athlete direct videos for Go90.

More Digital

  • Ted Sarandos Milestone Award PGA

    Netflix Leader Ted Sarandos Plans Broader Creative Push for the Future

    Ted Sarandos, who has helped to upend the way audiences receive and consume entertainment as Netflix’s chief content officer, will be honored with the Milestone Award at the 31st annual Producers Guild Awards on Jan. 18. Game-changers including Steven Spielberg, Sherry Lansing, Robert Iger, Jeffrey Katzenberg and Ron Meyer have previously received the recognition, and [...]

  • peacock-ads-NBCU

    NBCU's Peacock Marks Media's Latest Try to Connect Consumers, Commercials

    In an era when consumers feel more empowered to avoid TV commercials, NBCUniversal is the latest media company to try to get them to bring ads back into their TV lives. One of the key selling points of big streaming-video services like Netflix and Disney Plus is that subscribers don’t have to endure the commercial [...]

  • OTT.X - Mark Fisher

    Entertainment Merchants Association (EMA) Gets Renamed OTT.X With Expanded Scope

    The Entertainment Merchants Association (EMA) home-video retailing trade group has changed its name to OTT.X, The Over The Top Exchange. The new name reflects the org’s broader scope and community to adapt to the evolution of the home-entertainment ecosystem, according to Mark Fisher, president and CEO of OTT.X. The group’s new website is at ottx.org. [...]

  • UFC 246 - McGregor vs Cerrone

    UFC Inks Facebook Pact for Exclusive Content to Push Pay-Per-View Fights (EXCLUSIVE)

    UFC has upped its investment in original content for Facebook — where it has more than 26 million global followers — to try to convert more mixed martial arts fans into premium pay-per-view buyers. Under the one-year deal between UFC and Facebook, the MMA promoter is producing three original shows for Facebook Watch. All of [...]

More From Our Brands

Access exclusive content