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Uninterrupted, the Time Warner-backed sports media company founded by NBA superstar LeBron James, has hired filmmaker Gotham Chopra as executive producer to lead the development of original programming.

Chopra, who is the son of Deepak Chopra, has produced sports documentaries including “Kobe Bryant’s Muse” for Showtime and “The Little Master” on Indian cricket superstar Sachin Tendulkar as part of ESPN’s “30 for 30” series. His latest film is “I Am Giant” about New York Giants wide receiver Victor Cruz on Showtime, and Chopra’s creative team is also committed to producing two original series with Uninterrupted, “72 Hours” and “The Greatness Code.”

“It’s an exciting time for sports, media and storytelling and I’m inspired by Uninterrupted’s commitment to providing talented creators – so many of whom I work with – chances to innovate and play,” said Chopra, who jokingly confessed that he overcame his Boston Celtics fandom to join James’ company.

Chopra’s appointment comes after L.A.-based Uninterrupted in May hired general manager Devin C. Johnson, who oversees daily operations and strategic direction. Johnson was formerly head of digital media for Tribune Broadcasting, and previously was COO of content-marketing firm Studio One Networks and also served in digital management roles at NBCUniversal.

“I’m extremely excited about the high caliber of creativity, innovative thinking, and strategic vision we are adding into the Uninterrupted mix with Gotham on the creative side and with Devin leading the charge,” said Uninterrupted CEO Maverick Carter in a statement. “To be able to bring two of the best in the business to the table is a real game changer for what we’re building at Uninterrupted.”

Last fall, Warner Bros. Entertainment and Turner Sports announced a $15.8 million investment in Uninterrupted.

Uninterrupted, which James and Carter launched in early 2015, is dedicated to providing a platform for athletes to develop creative ideas and tell the stories most important to them.

The company distributes its content on Turner’s Bleacher Report, Facebook and Verizon’s mobile-centric go90 video service. Uninterrupted has a multiyear deal with Verizon to provide content, original series, and exclusive athlete direct videos for Go90.