Digital-focused studio Indigenous Media has recruited John Zhang, formerly VP of marketing for DanceOn (which recently changed its name to izo), as executive VP of marketing.

Zhang will report to Indigenous Media COO Jake Avnet, who formed the company in 2014 with his father, Jon Avnet and Rodrigo Garcia.

“With our continued commitment to an increasing number of multiplatform projects, it’s more important than ever that we have innovative professionals with strong digital and entertainment media experience like Zhang overseeing Indigenous Media’s marketing efforts,” said Jake Avnet in announcing the hire.

At DanceOn, Zhang led audience development and marketing. He led the team responsible for the promotion of the #WatchMeDanceOn campaign, which produced the top global trending YouTube video in 2015, Silento’s single “Watch Me (Whip/Nae Nae).” Before DanceOn, Zhang managed audience development, digital media and marketing campaigns at Live Nation, Nickelodeon and MTV.

For Indigenous Media, Zhang’s projects include the recently launched “60 Second Docs,” a biweekly series that re-envisions the future of documentary storytelling for millennial audiences. He will also lead marketing strategy and promotion of the sequel to the studio’s Snapchat-based feature film “Sickhouse,” which starred digital influencer Andrea Russett.

Culver City, Calif.-based Indigenous Media is backed by principal investors WPP and ITV. The studio’s other projects include two incubator projects with Conde Nast Entertainment: “The Big Script,” featuring five short films produced in association Josh Hutcherson, who also is starring in and directing in one of them; and “Project: Her,” focusing exclusively on female filmmakers and their mentors.