Izo, the digital media company focused on music, dance and pop culture formerly known as DanceOn, has named Jason Hargrove as head of original programming.
Hargrove joins izo from Fuse Media, where he was VP original content for Fuse’s FM channel. Based in L.A., he reports to izo CEO Amanda Taylor.
Hargrove will lead izo’s content strategy, including oversight of production of long- and short-form scripted and unscripted content and distribution of channels and content on new platforms. The company’s existing programming slate includes original series produced for Verizon’s Go90 mobile-first platform, under its pact to produce more than 25 original series through 2017. Additional seasons of “Chachi’s World,” “Every Single Step,” “Dance-Off Juniors” and “Dance Showdown” are set to debut on Go90 this fall.
In addition, Hargrove will oversee programming for DanceOn, which continues as izo’s dance entertainment brand.
“Jason is the perfect fit to build and execute our multiplatform programming strategy,” Taylor said in announcing his hire. “His deep experience in the world of music entertainment lines up with our goals to expand our brand and content strategy into new areas of music.”
“Amanda and her team have proven they have a fantastic handle on reaching digital-first, millennial viewers that crave exciting and original music-based entertainment,” said Hargrove. “We’re ready to take music programming to the next level with new, innovative formats and series for global audiences and distribution partners.”
At Fuse Media, Hargrove oversaw production and development of original content — including “Tiësto’s In The Booth,” starring the world-famous DJ — in addition to facilitating distribution deals and brand entertainment partnerships. Before that, he worked as a consultant for Machinima and handled development and production of new cross-platform projects at MTV Networks. He began his career in development and production at Fox Searchlight Pictures, working on films including “Notorious” and “Juno.”
Izo says it reaches more than 75 million viewers each month and delivers 350 million monthly video views across YouTube and other platforms. The company’s co-founders include Amanda Taylor, Madonna, Guy Oseary and Machinima chairman Allen DeBevoise. Investors include DeBevoise’s Third Wave Ventures, AMC Networks, Plus Capital and Luminari Capital.