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Hulu has recruited Reagan Feeney, a 19-year veteran of DirecTV, as VP of network partnerships as the company gears up to launch a live subscription TV service in 2017.

In the new role, Feeney reports to Tim Connolly, Hulu’s senior VP of strategic partnerships. She will be responsible for managing Hulu’s strategic relationships and carriage agreements with networks and operators.

Last month, Hulu announced plans to launch an over-the-top “skinny” bundle of TV channels sometime next year. The company, which is owned by Disney, 21st Century Fox and Comcast’s NBCUniversal, is looking to cut deals for local TV broadcast stations across the U.S. as well as cable networks, to deliver a service that appeals to consumers who “have fallen out of love with television,” according to CEO Mike Hopkins.

Previously, Feeney was VP of content at AT&T’s DirecTV, where she was responsible for identifying and negotiating general entertainment and sports programming acquisitions, as well as maintaining external business relationships for linear cable channels, out-of-market sports subscription packages, regional sports networks and on-demand sports content. She originally joined DirecTV’s programming acquisitions in 1997.

Feeney officially started at Hulu on Monday, June 6, based from the company’s headquarters in Santa Monica, Calif.