Pete Stein, former CEO of digital agency Razorfish, has joined Fullscreen as G.M. and head of the media company’s brand group.

In the newly created role, Stein is in charge of strategy and execution for clients across Fullscreen’s media management and sales, influencer marketing group, social video management, custom content development, production and distribution, and experiential marketing. He also will also oversee the integration of social-media studio McBeard, which Fullscreen acquired in May 2015.

Stein reports to Fullscreen COO Andy Forssell, the former Hulu sales chief and interim CEO who joined the multichannel network last fall.

Most recently, Stein served as executive-in-residence at Lerer Hippeau Ventures, a venture-capital firm focused on early -stage media and technology companies. He previously was global CEO of Razorfish, where he oversaw more than 2,500 employees. Prior to that, he oversaw strategy and operations of Razorfish’s New York and Boston offices as East region president, working with clients including Mercedez-Benz, Citibank, Uniqlo, Unilever, Ford Motor Co. and Starwood Hotels.

“Pete’s experience and industry relationships are the perfect fit to continue the rapid growth of this business,” Forssell said in announcing the hire. “He’s proven himself repeatedly in driving innovative new ways for brands to market themselves effectively in a digital world, and we’re lucky to have him take on such a critical role at Fullscreen.”

Stein will work with Fullscreen’s teams in New York, Los Angeles, Atlanta, Chicago and Austin, Texas, to develop creative strategies, campaigns and market insights for brand and agency clients.

Fullscreen’s network of 75,000 creators includes popular digital stars Grace Helbig, The Fine Bros., filmmaker Devin SuperTramp, Andrea Russett, and Jack and Jack. The company is owned by Otter Media, the joint venture of Chernin Group and AT&T.