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Defy Media has hired Chris Acquaviva, previously chief financial officer at Disney’s Marvel Entertainment, as CFO for the digital entertainment company.

Acquaviva, who has more than 20 years of experience overseeing finance, accounting and strategic operations for media and tech companies, will lead strategic planning and financial operations from Defy’s New York office. He reports to Defy Media CEO Matt Diamond.

“Chris’ expertise supporting wide strategic and global media initiatives will be a great asset to the company as we accelerate expansion of our programming and build on the current studio infrastructure to optimally support growing content partnerships and new platform initiatives, both domestically and internationally,” Diamond said in announcing the hire.

Investors in privately held Defy include Viacom, ZelnickMedia, Lionsgate and ABS Capital. The company was formed by the merger of Alloy Digital and Break Media in 2013.

Acquaviva was formerly CFO at Marvel Entertainment, which he left in July 2015. While at the company he played a key role in expansion of Marvel Studios’ Cinematic Universe as well as the creation of the Marvel Television and Marvel Animation studios.

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Prior to joining Marvel in 2008, Acquaviva held senior finance and controller roles at Everyday Health, AAT Communications and On2 Technologies. He began his career at KPMG.

Defy, a top YouTube multichannel network producer of comedy, lifestyle and gaming content targeted at a 13-34 age demo, has recently expanded its business in content deals with partners including Comcast, Sky TV, Verizon’s Go90, Amazon Prime Video and Spotify. In addition to the 72 shows Defy produces weekly or biweekly, the company released “Smosh: The Movie” last summer starring , produced scripted comedy series “PartTimers” in partnership with YouTube and launched a subscription VOD service, ScreenJunkies Plus, for fans of movies and TV.