Susan Lundgren has been named senior VP of communications of CBS Interactive, holding the top PR and comms post at the Eye’s digital division.
Lundgren, who was previously VP of communications for CBSi, reports to Jim Lanzone, recently appointed chief digital officer of CBS Corp. in addition to his role as CEO of CBS Interactive, and Gil Schwartz, senior EVP and chief communications officer of CBS Corp.
In her new role, Lundgren will oversee all external and internal communications and public-relations efforts for CBS Interactive and its portfolio of digital brands, including CBS.com, CBSNews.com, CBSSports.com, CNET, GameSpot and TVGuide.com. She will be based in San Francisco.
Lundgren replaces Christine Castro, who joined CBS Interactive in January 2014 after serving as VP of communications at 23andMe, a direct-to-consumer personal genetics company. Castro is now head of communications at Elysium Health, a New York-based healthcare startup.
“Susan is an outstanding executive on our team whose successful track record at CBSi, coupled with her past experience, makes her the ideal choice,” Lanzone said in a statement. “We look forward to the many contributions she will make in her new role.”
Schwartz added, “Since joining CBSi, Susan has proven to be a tremendous asset in helping the division successfully build its portfolio of digital brands. She is a seasoned communications veteran with a wealth of technology and media experience, plus terrific relationships with the media, making her the perfect fit to lead the CBSi communications team.”
Lundgren joined CBS Interactive in November 2014. Previously, she founder and principal of boutique PR firm 37 North and prior to that worked at Apple, where she was responsible for managing global strategic communications for legal, government affairs and industrial design as a part of the corporate communications team.
She has also held a director position at Porter Novelli, where she led corporate communications efforts for wireless chip maker Qualcomm, and earlier in her career led media relations and brand positioning for startups in the mobile and software industries.
Lundgren is a graduate of the University of Colorado, where she earned a bachelor’s degree in political science. She also holds a master’s degree in fine arts from the University of San Francisco.