×

‘Warcraft’ Online Rights Sold for Record Fee in China (EXCLUSIVE)

Video-on-demand rights to Legendary Entertainment’s “Warcraft” have sold for a record figure in China where the film has been a smash hit.

The rights were licensed to streaming video platform PPTV for a sum in excess of $18 million (RMB120 million). The figure is believed to be more than double the previous highest license fee in China for a single, imported film.

PPTV obtains the rights in exclusivity, but its deal allows it to syndicate the movie to other streaming platforms. Prices are typically linked to a combination of the attractiveness of the film to Chinese audiences, and the length of the window between theatrical and online release – the quicker the film makes the transition online the higher the value.

Released on Wednesday last week, the film earned a tepid $24.5 million in North America, but blasted to $156 million in five days in China.

China’s online video companies have quickly become major forces in the country’s movie and entertainment businesses. That has been thanks to their ubiquity and their willingness to sustain heavy losses as they compete for eyeballs, downloads and market share.

They have largely operated with an advertising supported business model (AVoD), though, increasingly, as the market matures and as they move upstream into original content production, the companies are developing subscription (SVoD) and transactional (TVoD) models.

PPTV is partly owned by Chinese retail group Suning, which last week became a part-owner of Italian soccer club Inter Milan.

More Digital

  • Elaine Paul - Amazon Studios

    Elaine Paul Exits as Hulu CFO to Join Amazon Studios

    Elaine Paul has departed Hulu after nearly six years as chief financial officer to join Amazon Studios as CFO/VP of finance. She started at the ecommerce company’s studio division on July 15, reporting to Dan Jedda, VP of digital, advertising and corporate development finance for Amazon, a company rep said. Paul’s move to Amazon, first [...]

  • BritBox to Roll Out in the

    'Downton Abbey' and 'The Office' Heading to BritBox as Streamer Unveils U.K. Launch

    British broadcasters the BBC and ITV have formally agreed to launch their joint streaming service, BritBox, in the U.K. in the fourth quarter of 2019. It will be priced at £5.99 ($7.50) per month, making it the same price as the cheapest Netflix subscription in the U.K. ITV will control BritBox, holding a 90% stake. [...]

  • Vobile - ZEFR acquisition - Yangbin

    Zefr Sells Its Copyright-Flagging and YouTube Channel-Management Businesses to Vobile for $90 Million

    Vobile Group, a video protection and measurement company, announced a deal to acquire Zefr’s RightsID copyright-management and ChannelID YouTube channel-management businesses for about $90 million. According to the companies, Zefr’s RightsID and ChannelID together generated over $40 million in revenue in 2018 and were profitable. The deal stands to more than triple the revenue for [...]

  • Justin Connolly

    Disney Merges All Media Sales and TV Channel Distribution Under Justin Connolly

    Disney promoted longtime ESPN exec Justin Connolly to the new role of president, media distribution, overseeing a single organization that combines all of the company’s media sales and TV channel distribution operations. Connolly previously served as EVP, affiliate sales and marketing, Disney and ESPN Media Networks. Based in New York, he will report to Kevin [...]

  • NASA - International Space Station

    Hulu Is Getting NASA TV in Time for the Moon Landing Anniversary

    Hulu’s live TV service is getting NASA TV just in time for the 50th anniversary of the Apollo 11 mission. In addition to a live feed, which is available only to subscribers of Hulu’s live TV tier, Hulu is also gaining access to select NASA TV series on demand. The live TV deal was announced [...]

  • iheartmedia logo

    iHeartMedia Stock Drops in NASDAQ Debut

    Shares of iHeartMedia, the U.S.’s biggest radio network, fell as much as 7% after they commenced trading Thursday on the NASDAQ Global Select Market, and ended the day down around 3%. Last month, after exiting a year-long bankruptcy reorg, iHeartMedia announced it was approved for listing on NASDAQ, instead of pursuing an IPO. The company’s [...]

More From Our Brands

Access exclusive content