×
You will be redirected back to your article in seconds

Netflix Signs Content Deal With Shah Rukh Khan’s Red Chillies

Global streaming giant, Netflix has struck a long-term relationship with Bollywood megastar Shah Rukh Khan’s production house Red Chillies Entertainment.

Netflix subscribers will have access to more than 30 Red Chillies library titles and any new film produced by the company in the next three years.

First up will be “Dear Zindagi”, starring Khan and Alia Bhatt that released theatrically Nov. 25, followed by box office hits “Happy New Year,” “Dilwale” and “Om Shanti Om.”

The deal was announced only a day after Netflix’s streaming rival Amazon unveiled a global rollout of its Prime Video service, and made particular play of its launch in India.

Although India is a key market for both companies, the deal with Red Chillies is Netflix’s first with a production company in India. Amazon has content deals with Bollywood studios Dharma Productions, T-Series and Vishesh Films.

Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage,” said Netflix chief content officer Ted Sarandos. “His monicker ‘King Khan’ speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide.”

Popular on Variety

“Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are,” said Khan.

Apart from a few mainstream blockbusters like “Prem Ratan Dhan Payo”, “Kabali”, “Theri” and “1-Nenokkadine”, Netflix has largely concentrated on acquiring films from the festival circuit.

More Film

  • Li Shaohong

    Li Shaohong Revisits Macao and Chinese War Films

    Fifth generation director Li Shaohong’s career has spanned the entire length of the Chinese film market’s rise, from its days as a state-run industry churning out nothing but social realist films to its current stage of supporting ever more sophisticated and lucrative blockbusters and genre films. The current head of the China Film Directors’ Guild, [...]

  • Editorial use only. No book cover

    Johnny Ma on the Dynamics of New Era Film Production in China

    Shanghai-born Canadian filmmaker Johnny Ma says he’d planned to make three films in China before moving on to other things, but the current state of the Chinese industry has “forced his hand” and convinced him to move on early after two. Currently living in Mexico, his next project is actually in TV: a pilot for [...]

  • 'Wonder Woman 1984' Trailer: Gal Gadot

    'Wonder Woman 1984' Trailer: Gal Gadot Returns With Pedro Pascal, Kristen Wiig

    “Wonder Woman 1984” dropped its first trailer on Sunday, with Gal Gadot returning as the titular Amazonian goddess. The film is set, of course, in the 1980s in America, decades after the first film’s events. Kristen Wiig is playing Wonder Woman’s infamous comic-book nemesis Cheetah, while Chris Pine is returning for the sequel. It’s unclear, [...]

  • Over the Sea

    Macao Film Review: 'Over the Sea'

    The beginning is a fairy tale, or a nursery rhyme. A woman nurses her squalling baby in a house by an orchard near the sea. Sunlight slants in through the open windows, the mother hums a lullaby, and then brings her son outside and places him in a cot suspended from the apple-laden branches of [...]

  • CCA Film Nominations

    Critics' Choice: 'The Irishman,' 'Once Upon a Time in Hollywood' Lead Movie Nominations

    “The Irishman” has picked up the most film nominations for the 35th annual Critics’ Choice Awards. The Martin Scorsese gangster drama goes into the awards show with 14 noms, including best picture, director, acting ensemble as well as best actor (Robert De Niro) and supporting actor (Al Pacino and Joe Pesci), the Critics’ Choice Association [...]

  • Parasite

    'Parasite' Named Best Film of 2019 by L.A. Film Critics Association

    Hollywood’s hometown critics clearly aren’t afraid of subtitles. Members of the Los Angeles Film Critics Assn. met Sunday to vote on the year’s best cinema accomplishments. South Korean thriller “Parasite” fared the best, taking not only best picture, but also the group’s director prize for Bong Joon Ho and supporting actor for Song Kang Ho. [...]

More From Our Brands

Access exclusive content