Korean media giant CJ E&M, through its production subsidiary Studio Dragon, has signed a 3-year pact with Warner Bros.’ streaming video site DramaFever to co-produce a slate of original series. The output is intended for global audiences.
The agreement was announced by Craig Hunegs, President of Business and Strategy, Warner Bros. Television Group, at the Broadcast World Wide convention in Seoul, Wednesday.
Studio Dragon and DramaFever are to co-develop and produce two original dramas within the next three years. The two companies will also discuss remakes of existing films and TV series. DramaFever has previously marketed CJ’s Korean pop culture convention KCON and was the event’s exclusive drama-category sponsor last year. The two companies also signed multiyear pacts for distribution rights to top-rated Korean drama series and movies last year.
“Studio Dragon is determined to become Asia’s No. 1 drama studio, and in order to reach the goal, we plan to work with industry leaders home and abroad to provide unrivaled content for audience. We’re bolstering our competitiveness in content development, story-telling and production through various international partnerships and co-production deals,” said Jinnie Choi, President of Studio Dragon.
Having been recognized in 2010 by the Korean Creative Content Agency and Korea’s ministry of Culture, DramaFever was acquired by Warner from Japan’s SoftBank in February.