“Batman v Superman: Dawn of Justice,” “The Hunger Games: Mockingjay Part 2” and “Spotlight” are among the recent Hollywood titles on the menu as Taiwanese distributor Catchplay rolls out its on-demand video service in Singapore.
The on-demand service was previously launched in Taiwan in March and in Indonesia in June. The Singapore launch provides the Catchplay service via an app for over-the-top (OTT) consumption, and follows the announcement in June of a partnership in the country with local cable TV operator Starhub.
The formal launch was made Tuesday at a slick presentation at a downtown hotel in Singapore. Executives from NBC Universal, Warner Bros., and Paramount were in attendance as well as Catchplay founder Timothy Chen and CEO Daphne Yang.
A simple registration provides viewers with one title free of charge each month from a curated selection, while additional transactions can be made for US$2.57 (S$3.50) per library title. The newest titles cost US4.41 (S$6.) The monthly all-you-can-eat menu starts from US$11 (S$14.90.) The service also provides easy transition between devices, pause and replay functionality, and a free 5 minute preview.
Catchplay is entering an increasingly crowded OTT entertainment sector in Asia. But the company says it differentiates itself from competitors through a clear focus on feature films. Its marketing slogan “For Movie Lovers, By Movie Lovers,” is intended to distinguish from Netflix, regarded as focused on its own series content, and from PCCW’s Vue, which is oriented to Korean and Chinese language drama series.
Catchplay was established in 2007 as a local distributor in Taiwan. In the last three years it has diversified upstream into production. It was a co-producer on Chinese hit “20 Once Again,” and last year struck a co-financing and co-producing deal with New Regency. The first of those was multi-award winner “The Revenant.” The other two under the deal are “Splinter Cell” and “Assassins Creed.”
Separate to the New Regency deal is Catchplay’s role in co-financing Martin Scorsese’s upcoming “Silence.”