Amazon India has signed a licensing deal with Karan Johar’s studio Dharma Productions to make supply future and library titles to the soon to be launched India branch of its Prime Video streaming service.
Upcoming titles include “Ae Dil Hai Mushkil,” which Johar himself directs with Aishwarya Rai, Ranbir Kapoor and Anushka Sharma starring; Shaad Ali’s “Ok Jaanu,” starring Shraddha Kapoor and Aditya Roy Kapoor; and Shashank Khaitan’s “Badrinath Ki Dulhania,” the second film in a franchise that began with “Humpty Sharma Ki Dulhania.”
Dharma catalog titles include box office hits “Yeh Jawaani Hai Deewani,” “Student of the Year,” “Kal Ho Naa Ho,” and “Agneepath.”
“We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on VoD and OTT Platforms. We are confident that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video,” Apoorva Mehta, CEO Dharma Productions, said.