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Amazon Prime Inks Content Deal With India’s Ultra Media

MUMBAI — Amazon India’s Prime Video service has added to its already considerable Bollywood content by signing a deal with Indian home video outfit Ultra Media & Entertainment.

Subscribers will be able to access some 300 Ultra titles including “I am Kalam,” “Damini,” “Mann” and “Himmatwala.”

Amazon has existing deals with Bollywood players T-Series, Dharma and Vishesh. The service launched in India last week and on the heels of that, rival provider Netflix announced a global content deal with Bollywood star Shah Rukh Khan’s Red Chillies Entertainment.

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