×

Oscar Snubs: Idris Elba, ‘Beasts of No Nation’ Top Digital Discussion of Missed Nominations

According to digital content analysis, “Beasts of No Nation” was the film that garnered the most Oscar snub-related online buzz on Thursday following the 2016 Oscar nominations announcement.

Digital marketing company Amobee Brand Intelligence conducted an analysis of all digital content engagement surrounding Oscar nomination upsets on Jan. 14 by assessing over 600,000 mobile, video, web and social sites to measure what people were seeing, reading, interacting and engaging with regarding the topic of Oscar snubs.

Not only was Netflix’s “Beast of No Nation” the most-discussed snub, but the war drama’s lead actor Idris Elba topped the actor category. Ranking second for both the film and actor categories, “Creed” generated 96% as much Oscar snub-related digital engagement as “Beasts of No Nation,” and star Michael B. Jordan received 45% as much chatter as Elba. Coming in third place for film was “Carol,” with Will Smith (“Concussion”) hitting No. 3 in the acting category.

Considering that four of the top five films on the list feature black protagonists and the other focuses on a lesbian relationship, Amobee concluded that a common thread in what audiences considered an Oscar nom upset was the exclusion of minorities. Furthermore, the actor list is topped by three black actors and minority actresses are wholly missing from the list, which calls into question the number of quality roles being granted to minority women.

The company also applied its methodology to director nom snubs, which generated the only list that wasn’t dominated by minorities. Ridley Scott (“The Martian”) topped the list, while Steven Spielberg (“Bridge Of Spies”) and Ryan Coogler (“Creed”) generated 58% and 46% as much digital engagement, respectively.

For the second year in a row, the Academy nominated all white actors, resurrecting the #OscarsSoWhite hashtag on Twitter. The hashtag was birthed largely because “Selma” director Ava DuVernay and actor David Oyelowo were omitted from the 2015 Oscars race. Amobee discovered that #OscarsSoWhite was used 76,644 times between the Oscar nom announcements and 5 p.m. ET on Jan. 14.

Here’s the full rundown of Oscar-snub related data:

Films Most Associated With Oscar Snub
1. “Beasts Of No Nation”
2. “Creed
3. “Carol”
4. “Star Wars: The Force Awakens”
5. “Straight Outta Compton”
6. “Ex Machina”
7. “Sicario”
8. “Tangerine”
9. “The Good Dinosaur”
10. “Going Clear”

Actors Most Associated With Oscar Snub
1. Idris Elba (“Beasts Of No Nation”)
2. Michael B. Jordan (“Creed”)
3. Will Smith (“Concussion”)
4. Michael Keaton (“Spotlight”)
5. Kristen Stewart (“Clouds Of Sils Maria”)
6. Johnny Depp (“Black Mass”)
7. Jacob Tremblay (“Room”)
8. Helen Mirren (“Trumbo” or “Woman in Gold”)
9. Amy Schumer (“Trainwreck”)
10. Michael Shannon (“99 Homes”)

Directors Most Associated With Oscar Snub
1. Ridley Scott (“The Martian”)
2. Steven Spielberg (“Bridge Of Spies”)
3. Ryan Coogler (“Creed”)
4. Quentin Tarantino (“The Hateful Eight”)
5. Todd Haynes (“Carol”)

More Digital

  • Smosh

    Smosh Acquired by Rhett & Link's Mythical Entertainment

    Smosh, the long-running YouTube comedy brand, has been acquired by Mythical Entertainment, the company formed by Rhett & Link, hosts of comedy show “Good Mythical Morning.” As first reported by Variety, Mythical emerged as the leading candidate to buy Smosh, which was left stranded after parent company Defy Media shut down without warning last November. [...]

  • China Video Streaming Giant iQIYI Loses

    Chinese Video Giant iQIYI Loses $1.3 Billion in 2018

    Chinese video streaming firm iQIYI lost over $1.3 billion in 2018, as revenues and subscriber numbers ballooned. The deepening losses reflected ever higher spending on original content production. Announcing its first full-year financials since a March IPO that launched it onto the NASDAQ, iQIYI said that it lost $1.3 billion (RMB9.1 billion) last compared with [...]

  • Roku headquarters

    Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

    Roku wants to become a billion-dollar company in 2019, and invest more in its ongoing international expansion. The streaming-device maker told investors on Thursday that it expects to generate between $1 billion and $1.025 billion this year, and that international growth was one of its key investment areas for 2019. Roku made these announcements as [...]

  • Vice Media

    Vice Media Taps Joe Simon as Chief Technology Officer (EXCLUSIVE)

    Joe Simon has been tapped as chief technology officer at Vice Media. The newly created role will include oversight of data analytics, engineering, information technology, media operations, media technology, post production, and systems management. Prior to Vice, Simon spent three years as Encompass Digital Media’s chief operating officer. Previously he held the chief technology officer [...]

  • att_logo

    AT&T Suspends YouTube Ad Spending as Boycott Over 'Pedophilia' Videos Scandal Widens

    AT&T, one month after it thought it was safe to advertise on YouTube again, said it is pulling all advertising spending from the world’s biggest video platform. The telco joins a boycott by marketers alarmed by the discovery that a secret group of child predators has been using YouTube to make sexual comments about kids. [...]

  • VR Pop-Up Opens Doors in Manhattan

    Future of Storytelling Pop-Up VR Arcade Is Coming to Manhattan

    Manhattan is getting a location-based virtual reality (VR) pop-up, courtesy of Future of Storytelling: The temporary Story Arcade will open its doors in the Starrett-Lehigh building this coming Saturday, and host a number of VR experiences, including Felix & Paul Studio’s “Traveling While Black,” Fable’s “Wolves in the Walls” and MWM Immersive’s immersive theater VR [...]

More From Our Brands

Access exclusive content