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Oscar Snubs: Idris Elba, ‘Beasts of No Nation’ Top Digital Discussion of Missed Nominations

According to digital content analysis, “Beasts of No Nation” was the film that garnered the most Oscar snub-related online buzz on Thursday following the 2016 Oscar nominations announcement.

Digital marketing company Amobee Brand Intelligence conducted an analysis of all digital content engagement surrounding Oscar nomination upsets on Jan. 14 by assessing over 600,000 mobile, video, web and social sites to measure what people were seeing, reading, interacting and engaging with regarding the topic of Oscar snubs.

Not only was Netflix’s “Beast of No Nation” the most-discussed snub, but the war drama’s lead actor Idris Elba topped the actor category. Ranking second for both the film and actor categories, “Creed” generated 96% as much Oscar snub-related digital engagement as “Beasts of No Nation,” and star Michael B. Jordan received 45% as much chatter as Elba. Coming in third place for film was “Carol,” with Will Smith (“Concussion”) hitting No. 3 in the acting category.

Considering that four of the top five films on the list feature black protagonists and the other focuses on a lesbian relationship, Amobee concluded that a common thread in what audiences considered an Oscar nom upset was the exclusion of minorities. Furthermore, the actor list is topped by three black actors and minority actresses are wholly missing from the list, which calls into question the number of quality roles being granted to minority women.

The company also applied its methodology to director nom snubs, which generated the only list that wasn’t dominated by minorities. Ridley Scott (“The Martian”) topped the list, while Steven Spielberg (“Bridge Of Spies”) and Ryan Coogler (“Creed”) generated 58% and 46% as much digital engagement, respectively.

For the second year in a row, the Academy nominated all white actors, resurrecting the #OscarsSoWhite hashtag on Twitter. The hashtag was birthed largely because “Selma” director Ava DuVernay and actor David Oyelowo were omitted from the 2015 Oscars race. Amobee discovered that #OscarsSoWhite was used 76,644 times between the Oscar nom announcements and 5 p.m. ET on Jan. 14.

Here’s the full rundown of Oscar-snub related data:

Films Most Associated With Oscar Snub
1. “Beasts Of No Nation”
2. “Creed
3. “Carol”
4. “Star Wars: The Force Awakens”
5. “Straight Outta Compton”
6. “Ex Machina”
7. “Sicario”
8. “Tangerine”
9. “The Good Dinosaur”
10. “Going Clear”

Actors Most Associated With Oscar Snub
1. Idris Elba (“Beasts Of No Nation”)
2. Michael B. Jordan (“Creed”)
3. Will Smith (“Concussion”)
4. Michael Keaton (“Spotlight”)
5. Kristen Stewart (“Clouds Of Sils Maria”)
6. Johnny Depp (“Black Mass”)
7. Jacob Tremblay (“Room”)
8. Helen Mirren (“Trumbo” or “Woman in Gold”)
9. Amy Schumer (“Trainwreck”)
10. Michael Shannon (“99 Homes”)

Directors Most Associated With Oscar Snub
1. Ridley Scott (“The Martian”)
2. Steven Spielberg (“Bridge Of Spies”)
3. Ryan Coogler (“Creed”)
4. Quentin Tarantino (“The Hateful Eight”)
5. Todd Haynes (“Carol”)

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