WME-IMG Partner With Media Company Frieze

WME | IMG and Frieze, a leading arts, media and events company, have formed a new strategic partnership.

As part of the agreement, WME | IMG will support the Frieze Tate Fund, the first acquisition fund connected to an art fair. Since 2003, the fund has enabled Tate to purchase 100 works by 69 artists for the Tate Collection. The Frieze Tate Fund will provide about $212,000 for Tate to acquire works of art at Frieze London this October.

“Amanda and Matthew have built Frieze into an incredible offering for the global art community,” said WME | IMG Co-CEOs Ariel Emanuel and Patrick Whitesell. “Their commitment to supporting artists and galleries by providing them a multidisciplinary platform to showcase their work is unmatched in the industry. We’re proud to be partnering with them and are excited about the possibilities ahead.”

Frieze is a media and events company that comprises four publications, Frieze magazine, frieze d/e, Frieze Masters magazine and Frieze Week; three international art fairs, Frieze London, Frieze New York and Frieze Masters; and frieze.com.

“We’re really pleased to form a partnership with WME | IMG that will help us increase the value of what we do for the galleries we work with,” said Frieze co-founders Amanda Sharp and Matthew Slotover. “This partnership will open up a broad range of opportunities across all of Frieze’s activities and enable us to start realizing innovations we’ve been developing over the last year, which we look forward to announcing soon.”

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