Variety has promoted Ramin Setoodeh to the newly created post of New York Bureau Chief.

Setoodeh, who joined Variety in September 2013, will work closely with the company’s team of writers and editors in the New York office, helping expand breaking news coverage and longform features on the movie, television, digital and theater businesses for the weekly magazine and daily website.

He will also help grow Variety’s powerhouse brand on national and local TV news programs, and continue assisting in the brainstorming, booking and expansion of Variety-branded events and conferences in New York.

“Ramin has proven himself to be an invaluable part of our entire organization,” said Claudia Eller, Variety Co-Editor-In-Chief. “His smart, insightful business coverage has contributed mightily to the resurgence of Variety as the industry’s leading news source on all things entertainment.”

In his two years at Variety, Setoodeh has written 23 cover stories for the magazine, including profiles of Cate Blanchett, Leonardo DiCaprio, Bill Murray, Barbara Walters, Eddie Redmayne, Megyn Kelly and Sylvester Stallone. Many of his cover features, including a recent story on equal pay for women, have gone viral online and trended on Facebook.

Along with his main beat, film, Setoodeh wrote many breaking stories on TV, including exclusive, behind-the-scenes coverage of ABC’s troubled daytime talk show “The View.”

Setoodeh regularly appears on “Today,” MSNBC and other major news outlets as an expert on the movie industry. Prior to joining Variety, he spent nine years at Newsweek, as a senior writer covering film and TV for the magazine and its website the Daily Beast.

“I’m thrilled to be working with our talented team of reporters in New York to continue to bolster our coverage on the East Coast,” said Setoodeh. “I also want to thank Variety owner Jay Penske, Claudia Eller and Andrew Wallenstein for this exciting opportunity.”