White House to Launch South by Southwest-Inspired Event

The White House is launching an event inspired by South by Southwest that will focus on innovation, film and music.

Called South by South Lawn, the Oct. 3 event “will bring together creators, innovators, and organizers who work day in and day out to improve the lives of their fellow Americans and people around the world,” according to a blog post by Jason Goldman, the White House chief digital officer.

Obama spoke at South by Southwest in Austin this year.

The event will be in coordination with the American Film Institute, the President’s Committee on Arts and Humanities and South by Southwest.

It will include panel discussions on topics “like how to make change stick with organizers who are having an impact.” It also will include interactive booths.

Another feature will be the latest White House Student Film Festival, in association with the American Film Institute, with a showcase of student short films. And there will be musical performances with artists to be announced.

The White House is taking nominations for those interested in attending or recommending someone to participate.

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