Paramount Pictures has promoted Jordan Park Peed to exec VP of International Creative Advertising and Digital Marketing.

In his new role, Park Peed is responsible for creative, online and mobile strategies, including social media and emerging platforms, for all of Paramount’s international titles, and will spearhead the studio’s international creative advertising and digital marketing efforts under one banner.

Previously, as senior VP, International Creative Advertising for the studio, Park Peed established the Los Angeles-based international creative advertising team. Under his leadership, Paramount has unveiled several innovative campaigns including a first-of-its-kind standee for “Terminator: Genisys” and a custom international trailer and TV spots for “Mission: Impossible — Rogue Nation.”

Park Peed has also cemented a strong foothold in China, releasing several successful campaigns in the country for films such as “Transformers: Age of Extinction” and “Mission: Impossible- Rogue Nation.”

Prior to joining Paramount in 2008, Park Peed spent six years at Universal Pictures working his way from assistant to Director of Creative Advertising.

His campaigns have been recognized with Golden Trailer Awards and Clio Key Art awards, most recently for “Terminator: Genisys” and “World War Z.” In October 2015, Park Peed was named one of Hollywood’s New Leaders in Film by Variety.