Pam Zucker, who for years helped influence the way the massive advertiser Procter & Gamble allocated its funds to big media outlets, has left the company’s former agency after nearly three decades of employment.
Zucker worked for Mediavest, one of the nation’s biggest ad-buying agencies and one that had worked with P&G for decades. Procter last year said it would leave Mediavest after an association of about 15 years and move its media-buying accounts to an agency that is part of Omnicom Media Group. Publicis Groupe, the French ad conglomerate that owns Mediavest, recently restructured all of its media-buying operations and placed new day-to-day leadership at U.S. outposts of Mediavest Spark, Starcom, Zenith and Optimedia Blue 449.
A spokesperson for the company’s Publicis Media unit confirmed Zucker’s departure, which is believed to have taken place last week.
In ad circles, Zucker is known for her intelligence and willingness to push the envelope and take risks. During her time at Mediavest, Procter & Gamble placed more emphasis on new types of TV advertising, working more diligently to produce commercials that tied in to the themes of programs on Lifetime and the CW, among other networks. Those ads served as precursors to highly stylized efforts that have surfaced more recently, such as a Pepsi tie-in with Fox’s “Empire” that resulted in the soda giant being weaved into a three-episode plot arc in the popular musical drama.
Zucker has strong ties to the media business. Her brother, Jeff Zucker, is president of CNN Worldwide and was former chief executive of NBCUniversal.