×
You will be redirected back to your article in seconds

Weight Watchers Stock Soars After Oprah Winfrey Announces 40-Pound Weight Loss

Oprah Winfrey’s weight and Weight Watchers shares evidently have an inverse relationship.

Weight Watcher stocks spiked by more than 10% — as much as 19% — on Thursday morning as the media magnate revealed that she’s lost 40-plus pounds since starting the weight-loss program last year.

The company announced Thursday morning that Winfrey will launch a new ad campaign next year revealing she transformation.

“Weight Watchers is easier than any other program I’ve ever been on. It’s a lifestyle, a way of eating, and a way of living that’s so freeing,” Winfrey said in a press release from the company. “You never feel like you are on a diet and it works.”

“I believe others who are looking to make a change will be as inspired as I am about the stories we are sharing in this new campaign,” she added.

Winfrey became a spokeswoman for Weight Watchers back in October 2015 after buying a 10% stake in the company and joining its board of directors. Their stock more than doubled in one day, but weakened over time. Subsequent announcements that she had shed more pounds yielded temporary gains. Stock soared again last December by 27% when Winfrey tweeted about her weight loss, and again (by 20%) in January 2016 when she revealed that she’d lost 26 pounds (while still eating bread, no less). Winfrey lost $27 million after stock dipped 30% in late February of this year, continuing the yo-yo trend.

The company recently announced that its shares fell 54% this year so Thursday’s jolt is unlikely to have a lasting impact.

Popular on Variety

More Biz

  • Barron HiltonBarron Hilton 1990

    Famed Hotelier Barron Hilton Dies at 91

    Barron Hilton, a famed hotelier who helped expand the Hilton Hotels empire and a founding owner of the Chargers NFL football team, has died, the Conrad N. Hilton Foundation announced. He was 91. “Today the world of hospitality mourns for one of the greats. Barron Hilton was an incredible family man, business leader and philanthropist. [...]

  • Patrick Whitesell and Ari Emanuel WME

    Endeavor Targets Sept. 27 for Stock Debut, IPO Video Tells Company's Origin Story

    After years of preparation, Endeavor is set to make its formal Wall Street debut on Sept. 27, when its stock will begin trading on the New York Stock Exchange. Endeavor has targeted Sept. 26 for the final pricing of its shares. The stock will trade publicly the following day. Earlier this week, Endeavor said its [...]

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Charlie Rose Sexual Harassment

    Charlie Rose Sued for Sexual Harassment by Longtime Makeup Artist

    A makeup artist who worked for Charlie Rose for 22 years has filed a sexual harassment lawsuit, accusing the former CBS and PBS host of years of unlawful behavior toward female employees. Gina Riggi alleges that Rose was verbally abusive with her and would often make derogatory comments about her weight. She also alleges that [...]

  • Rob Stringer

    Sony Music Chief Rob Stringer on Sustaining Growth and Recovering From the 'Dark Times'

    The Goldman Sachs Communacopia conference, now in its 28th year, gives top executives at major companies the opportunity to make their case to investors — and the Goldman analysts the opportunity to keep things on the up and up. While the analysts don’t necessarily grill the executives, they don’t lob softball questions either. That was [...]

  • Frank Grillo'Avengers: Endgame' Film Premiere, Arrivals,

    Matt Phelps Tapped as President of Joe Carnahan, Frank Grillo's Warparty

    Frank Grillo and Joe Carnahan’s Warparty productikon banner has appointed Matt Phelps president of the company. Phelps will head the Los Angeles office and be responsible for overseeing all film and television projects. “We searched long and hard to find the right fit for Warparty and felt that Matt embodied everything that we were looking [...]

  • Jack Gilardi, Longtime ICM Partners Agent,

    Jack Gilardi, Longtime ICM Partners Agent, Dies at 88

    Jack Gilardi, a longtime ICM Partners agent who represented such stars as Burt Reynolds, Sylvester Stallone, Jerry Lewis, Charlton Heston and Shirley MacLaine, died Thursday at his home in Los Angeles. He was 88. Gilardi was known for his gentlemanly style, love of the Los Angeles Dodgers and his skill at representing top actors. He [...]

More From Our Brands

Access exclusive content