Michelle Sobrino-Stearns Named Group Publisher & Chief Revenue Officer of Variety and Indiewire

Michelle Sobrino-Stearns has been promoted to group publisher and chief revenue officer of Variety from her previous role as publisher. In her new post, Sobrino-Stearns will be responsible for driving all of the revenue for PMC-owned Variety and Indiewire across all platforms including print, digital, video, social and events. She will oversee the global sales and marketing teams as well as collaborate with the editorial features departments for both brands to develop more than 250 feature sections a year .

“Michelle continues to break new ground, not only at Variety but also across the entertainment industry. Her deep understanding and commitment to our industry, combined with her innovative approach, is key as we continue the evolution of both Variety and Indiewire,” said Jay Penske, CEO of Variety’s parent company PMC.

Under Sobrino-Stearns’ tenure as publisher at Variety since 2012, the publication has seen tremendous growth.  Print revenue, which industry-wide has fallen nearly 35%, has increased at Variety by nearly 10%, while digital advertising and data revenue has seen exponential growth of 367% at Variety.com and Variety Insight. Sobrino has additionally built an events, conferences and summits business that delivers over 40 events a year and revenue has doubled under her leadership.

“We couldn’t have a better business partner than Michelle,” said Variety co-editor-in-chiefs Claudia Eller and Andrew Wallenstein. “She is a dynamo in every respect and a class act.”

Sobrino-Stearns first joined Variety in 1997 and has risen through the ranks and implemented numerous innovative brand franchises including Variety’s Power of Women event series held twice a year in New York and Los Angeles. The luncheon honors five notable women in entertainment that have contributed greatly to their chosen philanthropic organization. Her annual Dealmakers breakfast features a conversation between Eller and a top ranking executive in the business sector of entertainment. Additionally, Sobrino-Stearns was the mastermind behind Variety’s Emmy award-winning series, “Actors on Actors,” which airs on PBS bi-annually.

More Biz

  • Bert Salke and Jennifer Salke

    Feds Looked Into Amazon Studios Chief Jennifer Salke in College Admissions Scandal

    Federal investigators looked into Amazon Studios chief Jennifer Salke and her husband, Fox 21 Television Studios president Bert Salke, as they conducted a sprawling probe of cheating in elite college admissions, a source close to the case told Variety. It does not appear, however, that prosecutors will charge the Salkes in the case. The Salkes [...]

  • Variety Cord Cutting Placeholder Cable

    Big Blackout Looms as CBS, AT&T Go Down to Wire on Renewal Talks

    A blackout affecting CBS stations in major markets throughout the country looms as CBS and AT&T executives go down to the wire on negotiations for a retransmission consent deal covering 28 O&O stations. The sides have sparred publicly during the past few days as 11 p.m. PT Friday expiration of the previous contract approached. AT&T [...]

  • Contract Placeholder Business WGA ATA Agent

    ICM Responds to WGA Packaging Lawsuit: Claims are 'Baseless' and 'Absurd'

    ICM Partners has asked a judge to dismiss the lawsuit filed against four major talent agencies by the Writers Guild of America as part of the larger war between agencies and the guild over packaging fees on TV series and movies. The guild sued ICM, CAA, WME and UTA in California state court in April, [...]

  • New York City NYC Placeholder

    CityFM Podcast Takes a Deep Look at New York’s Music Scene (Listen)

    First among the many projects listed at the beginning of New York Music Month in June was a WNYE radio show and podcast called CityFM that promised to “explore the city’s music culture, emerging artists and trends, and upcoming events told through the lens of what’s happening around the city in Summer 2019.” And while [...]

  • Live Nation Logo. (PRNewsFoto/Live Nation)

    Live Nation Confirms Placing Tickets Directly on Secondary Market at Artists’ Request

    Representatives for Live Nation, the world’s largest live-entertainment company and owner of Ticketmaster, confirmed that it bypassed conventional channels and directly placed thousands of concert tickets on the secondary market upon artists’ request, in an article published in Billboard. In a statement shared with Variety, the company acknowledged that it has facilitated the transfer of [...]

  • Costume designer Michele Clapton

    Costume Designers Fashion a Plan to Fight for Pay Parity in Upcoming Contract Talks

    The Costume Designers Guild Local 892 is gearing up to fight for pay equity in its 2021 contract negotiations with the Alliance of Motion Picture and Television Producers, establishing a pay-equity committee to raise awareness of the scale disparity between the mostly female CDG membership and the mostly male membership of the Art Directors Guild Local [...]

More From Our Brands

Access exclusive content