Talent relations executive Melissa Durliat is joining satellite radio SiriusXM as vice president and general manager of entertainment programming, Variety has learned.
Durliat previously managed all entertainment bookings — including the summer concert series — at NBC’s “Today” from 2005 to 2013. At Sirius, she’ll be putting her rolodex to use, overseeing the broadcaster’s entertainment talk programming across channels that include “STARS,” “Today Show Radio,” “Entertainment Weekly Radio” and “Radio Andy” with Andy Cohen.
She’ll report directly to SiriusXM’s president and chief content officer, Scott Greenstein.
Over a nine-year tenure at NBC, Durliat (who went by the last name Lonner) held down senior production and talent relations posts at “Today,” where she won three Emmys for her work. While at the network, she also consulted on “Dateline,” NBC Specials and NBC Sports events such as the Olympics.
In 2014, she spent a season at “The Meredith Vieira Show” as a consulting producer. Before joining NBC, Durliat was a producer on “Access Hollywood.”
Durliat begins her new position this week. SiriusXM has some 175 channels in its portfolio, with more than 20 of them classified as talk and entertainment.