Nichols will oversee all communications and media relations for National Geographic Partners, the new media company created last year after 21st Century Fox made a $725 million deal in which it owns 73% and National Geographic Society owns 27%. The media company owns the magazine, cable channels, digital platforms, books, travel and other media businesses.
“Laura brings tremendous media expertise to this position, and we look forward to collaborating with her to build on National Geographic’s status as the world’s preeminent source of storytelling about science, adventure and exploration,” said Declan Moore, CEO of National Geographic Partners.
Nichols joined the MPAA in 2011, and oversaw media relations, messaging and marketing strategies, public events and programming, and public affairs and outreach.
“Laura is a brilliant strategist and an incredibly talented communicator, and has been a trusted advisor to me for nearly my entire tenure at the MPAA,” said MPAA chairman Chris Dodd. “She has also been a critical voice on every major issue impacting the film and television industry the past four and a half years, and has earned the confidence and respect of our entire organization and all our member studios.”
Before the MPAA, Nichols was senior VP of communications and strategy for the Center for American Progress, and also was a partner at First Tuesday Media, senior VP for PBS and communications director for then-House Democratic Leader Richard Gephardt.