Prime’s Joy Fehily and Michael Donkis are joining PMK-BNC as heads of a new entertainment strategy and development division for the PR giant.
Fehily and Donkis will serve as exec VPs, reporting to PMK-BNC co-chairman Cindi Berger. The staff of the pair’s Culver City-based Prime shingle will also make the transition, including publicists Rachael Reiss, Maria Herrera, Rebecca Taylor, Cassandra Vargas and Caitlin Scott. Fehily and Donkis have been partners in Prime since 2009.
Fehily said PMK-BNC chiefs Berger and Michael Nyman’s approach to representation “align perfectly with the business approach and culture that we established at Prime,” Fehily said. Discussions about the Prime team joining PMK-BNC began more than a year ago.
“When Joy and I founded Prime, we did so wanting to create a different kind of firm, one that offered much more than traditional publicity services and one where we worked directly with the clients who signed with us,” said Donkis. “Being able to collaborate with Cindi, Michael and their team, and take advantage of their depth, breadth and reach in a number of industries will allow us to do that and more for our clients and existing PMK-BNC clients.”
Prime’s roster of clients includes such notable actors, showrunners, directors and producer as Seth MacFarlane, Aaron Sorkin, Robert Downey, Jr., Joel Silver, Olivia Wilde, Dave Navarro, Dustin Lance Black, Christopher McQuarrie, Phil Lord and Christopher Miller, Graham King, Howard Gordon, Josh Schwartz and Stephanie Savage, Marti Noxon , Nahnatchka Khan, Sarah Treem and Terence Winter.
Fehily and Donkis come to PMK-BNC following some transition in the agency’s senior exec ranks with the recent departures of Lewis Kay and Joseph Assad, who launched the Kovert Creative marketing/PR shingle with IMG, and Jill Fritzo.
Before launching Prime, Fehily spent nine years at PMK and also worked at Castle Rock Entertainment. Donkis spent eight years as the PR chief for Endeavor talent agency.
“Joy and Michael’s reputation in the industry is unparalleled and they bring with them tremendous thought-leadership and gravitas,” Berger said. Nyman added: “Joy and Michael are at the top of their game and I appreciate their belief in PMK-BNC’s unique position to respond to the paradigm shift in the business of entertainment marketing and publicity.”