Jordan Bazant, former principal and partner of The Legacy Agency, has joined WME.

Bazant, who will be based in New York, has deep industry expertise, business and marketing acumen, and strong network of relationships across all aspects of the sports world will further strengthen WME’s representation practice. Bazant will also work on business development and special projects across the WME | IMG portfolio. He will report to Rick Rosen, WME partner and head of television.

Bazant founded Goal Marketing in 2000, which eventually became the Agency Sports Management. In 2012, The Agency merged with Legacy Sports Group to become The Legacy Agency.

Bazant has worked with a wide range of clients including Troy Aikman, Ryan Tannehill, Reggie Bush, Rob Stone, Marshall Faulk and Bobby Hurley.