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Hollywood Grows Share of Expanding Indian Media Market

The theatrical performance of Hollywood films in India surged last year after studios allowed the distribution of franchise titles like “Furious 7” and “Jurassic World” in non-DCI compliant theaters.

That lead to expanded width of release and gross box office. The top 10 Hollywood releases in India collected a combined $98 million in 2015, up from $64.8 million in 2014, according to accountancy firm KPMG.

The data was part of the annual sector report compiled by KMPG and the Federation of Indian Chambers of Commerce & Industry and published at this week’s FICCI-Frames convention. However, Hollywood remains a small part of the Indian scene.

India’s overall media and entertainment sector is currently valued at $17.4 billion and is set to grow by 14% per year to reach $34.1 billion by 2020.

After a sluggish 2014, the film industry grew 9.3% to $2.08 billion in 2015 and is projected to reach $3.4 billion by 2020. The report notes that the Hindi-language Bollywood industry remained flat and growth was led by performances of other Indian language movies and Hollywood.

Television remains the biggest sector, representing $8.1 billion, a 14% increase over 2014. It is projected to grow by 15% annually to reach $16.5 billion by 2020.

The biggest growth, according to KPMG, will be in the digital advertising segment of the market. Currently valued at a modest $906 million, it is projected to grow by a third per year to reach $3.8 billion by 2020. The animation and vfx sector was valued at $771 million for 2015 and is set to grow to $1.6 billion by 2020.

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