Continuing to put her stamp on the movie studio where she has just taken the reins, 20th Century Fox chairman and CEO Stacey Snider has picked former Fox marketing co-president Pamela Levine to return to the Century City-based studio as president of Worldwide Theatrical Marketing, according to a source familiar with the move. Fox will announce Levine’s appointment Tuesday morning.
Levine will rejoin Fox Oct. 5 and oversee all of the studio’s marketing efforts, including both domestic and international operations. The elevation of the marketing veteran — who served for 16 years at Fox before moving to HBO — fills a void left when the studio announced in August that its worldwide president of marketing and distribution, Paul Hanneman, was departing in October.
“It’s rare that you get the opportunity to hire an accomplished executive who also knows the culture and inner workings of your own studio,” Snider said in a statement to be released Tuesday. “We get all that and more with Pam, whose appointment reflects the importance of synergies between the studio’s domestic and international marketing divisions to manage our films across their entire worldwide runs.”
Levine deemed herself thrilled to be re-joining Fox at what she called “an exciting and pivotal moment for the company.” She said she was inspired to have the opportunity to be able to lead the marketing team “during this new chapter under Stacey’s leadership.”
Snider’s ascension to the chief executive’s role was initially supposed to occur next summer, but she pushed to replace CEO and chairman Jim Gianopulos much sooner than when his contract would have expired, next June.
Other recent major executive changes at the studio include the ousting of 20th Century Fox’s top business executive, Greg Gelfan, in June. Gelfan left after more than two decades at Fox, last serving as an executive vice president of the studio’s Film and Entertainment Group. Gelfan was closely linked to outgoing CEO Gianopulos and was known for keeping firm control over the studio’s spending.
Those changes and the new hiring of Levine have been viewed around Fox headquarters as evidence of Snider’s desire to assemble her own team.
Levine’s moved in 2011 to HBO, where she served as chief marketing officer. She led all of the company’s consumer marketing efforts across HBO and Cinemax, including program and brand advertising, on-air and off-channel creative advertising, social/mobile/digital marketing, multicultural marketing, retail and licensing, as well as guiding marketing efforts for all digital platforms. Among the programs she led were for shows such as “Game of Thrones,” “True Detective,” “Girls,” “Veep,” “Silicon Valley,” “Ballers,” “The Jinx,” and most recently, “The Night Of.” Levine’s marketing oversight also included the successful launch of HBO NOW, the company’s standalone digital streaming service, according to the Fox announcement.
Before joining HBO, Levine worked alongside Tony Sella at Fox, the duo sharing the title of co-president of domestic theatrical marketing. She helped lead marketing campaigns for more than 140 films, including all-time box office champion “Avatar.”
Prior to joining Fox in 1995 as Vice President of Market Research, she served as Vice President of the entertainment marketing consulting firm MarketCast. Among her many successes and accolades, Levine was named Ad Age’s MVP Entertainment Marketer of the Year (2005) and Entertainment Marketer of the Year (2008).