×
You will be redirected back to your article in seconds

Faraday Future Partners With Dragon Racing for Formula E

Dragon Racing will compete under a new name after announcing a long-term alliance on Friday with the California-based electric car startup Faraday Future. The partnership will last four years with an option to extend for another four.

The announcement was made during the FIA Formula E London ePrix, and the partnership will begin with Formula E’s third series, which starts on Oct. 9, 2016. The new team name will be Faraday Future Dragon Racing.

“It’s an honor for Dragon Racing to form this ground-breaking alliance with Faraday Future,” said Jay Penske, Dragon Racing’s team owner and team principal. “Formula E symbolizes a vision for the future of motorsports and the automotive industry, and Faraday Future’s strategy for next-generation connected electric vehicles aligns seamlessly with Dragon Racing and Formula E. We at Dragon Racing are already looking forward to Season 3, and collaborating with some of the finest engineers and technologists in the EV and motorsport industries.”

“Formula E has placed a significant emphasis on electric performance and connectivity, which makes it a great fit for Faraday Future,” said Marco Mattiacci, the global chief brand and commercial officer at Faraday Future. “Formula E has leveraged a community of fans and embodies the competitive spirit that we also share.”

Alejandro Agag, the CEO of FIA Formula E, praised the partnership by saying, “A brand like Faraday Future coming to Formula E really symbolizes what Formula E is about. This year, we’ve learned that every thirteen minutes an electric car is sold in the United Kingdom. The future belongs to electric cars and brands like Faraday Future will come to fill this demand for cleaner mobility and for connected mobility.”

Nick Sampson, senior vice president of global research and development and engineering; Ding Lei, co-founder, vice chairman and managing director of SEE Plan; and LeEco and Dragon Racing team drivers Loïc Duval and Jérôme D’Ambrosio were on hand for the announcement.

Penske is the founder, chairman and CEO of Penske Media Corporation, which owns Variety.

More Biz

  • Sub Pop Cofounder Jonathan Poneman Talks

    Sub Pop Cofounder Jonathan Poneman Talks Legacy and Lifetime Achievement Award

    In its early days, Sub Pop seemed like one of the last record companies on earth that would survive, let alone remain vital, for more than 30 years. They brought Nirvana and Soundgarden to the world, but seemed destined to be forever typecast as the ground zero of grunge, a rock genre that shook the [...]

  • Contract Placeholder Business WGA ATA Agent

    Writers Guild Rejects ATA Offer, Seeks Individual Talks With 9 Top Agencies

    The Writers Guild of America has called off negotiations with the Association of Talent Agents in favor of pursuing individual talks with nine top agencies as it enforces a total ban on packaging fees and affiliated production for agents representing guild members. WGA West president David Goodman announced the guild’s decision to reject the ATA’s [...]

  • Harry Ponsonby and Diane Kamin

    Hollywood’s National Research Group Expands Into Asia (EXCLUSIVE)

    Media research and testing firm National Research Group is this month to open its first office in Asia. The new unit will be located in Singapore and eventually operate across a widely-defined version of Asia Pacific that includes mainland China, Japan and India. Best known for its behind the scenes role in pre-release testing of [...]

  • Jim Gosnell

    APA Claims Texts Were Fabricated in Lurid Sex Harassment Suit

    A former assistant at APA filed a lurid sexual harassment complaint on Wednesday alleging that a partner at the firm sent her graphic text messages and threatened to have her fired when she refused his advances. The assistant, identified in the suit only as Jane Doe, alleges that top management fostered a “toxic, pervasive and [...]

  • Logic Launches BobbyBoy Records as Joint

    Logic Launches BobbyBoy Records as Joint Venture With Def Jam

    Grammy-nominated rapper Logic — aka Sir Robert Bryson Hall II, aka Bobby Hall —has announced a joint venture with Def Jam Recordings for his new label, BobbyBoy Records, which was formerly known as Elysium Records. The imprint’s initial artist roster is comprised of singer-songwriter John Lindahl, Damian Lemar Hudson (featured on “Black Spiderman,” from Logic’s RIAA platinum 2017 album, “Everybody”); Big Lenbo (featured on two previous Logic albums); [...]

  • Shari Redstone Joe Ianniello

    Shari Redstone, Joe Ianniello in Spotlight as CBS and Viacom Pursue Merger Talks Again

    As CBS Corp. nears a formal acquisition offer for Viacom, the actions of two key players — controlling shareholder Shari Redstone and acting CBS CEO Joe Ianniello — will be closely watched in the coming weeks. Redstone’s moves are under scrutiny because of the potential for litigation surrounding a deal that some have criticized as [...]

More From Our Brands

Access exclusive content