×

Ed Ulbrich Named to Lead Strategic Alignment of Deluxe Visual Effects

Former Digital Domain CEO will aim to unify post giant's vfx offerings as president & general manager

Former Digital Domain CEO Ed Ulbrich has been named president and general manager, Deluxe Visual Effects.

In his new role at Deluxe, Ulbrich will lead efforts to align Deluxe’s visual effects companies Method Studios and Iloura.He will also drive and grow Deluxe VR, a unit leading the creation of virtual and mixed reality experiences for entertainment, communications and commerce. (Deluxe vfx companies also include Encore Post, and Rushes, but those companies will remain under separate leadership.)

“We’re trying to kick things up a notch,” Ulbrich told Variety, saying the opportunity to unify and align Deluxe’s diverse visual effects companies was one of the things that excited him about the post. “There is just so much depth and capability,” he said. “To me, it was obvious. … Imagine if you took all these pieces and parts and they could function collectively as one. That is a pretty formidble offering in the marketplace.”

Ulbrich served as a long-time executive of Digital Domain for over two decades, holding titles ranging from EVP of Production to CEO during his tenure. He will report to Deluxe CEO John Wallace, who joined Deluxe from NBC less than a year ago. “You’ve got somebody coming in who’s relatively new to the [vfx] business,” said Ulbrich, “and we were finishing each other’s sentences. We’re on the exact same page.”

He said that  it is too soon to know whether there will be any rebranding of Deluxe’s vfx units, but “it’s not a consolidation, it’s an alignment.” Method Studios has facilities in Los Angeles, Vancouver, New York, Chicago, Detroit, Atlanta, London, Sydney and Melbourne. Iloura is also in Sydney and Melbourne.

The opportunity, says Ulbrich, is to have artists be able to work on different kinds of projects, rather than being sorted by film/commercials/TV, or by geography.

As a producer, Ulbrich has amassed credits on Lionsgate/Summit’s 2013 feature “Ender’s Game” and the Tupac Shakur “hologram” for Dr. Dre’s and Snoop Dogg’s 2012 Coachella performance. He also executive produced the Academy Award-winning visual effects for “The Curious Case of Benjamin Button,” “Titanic,” and “What Dreams May Come.”

His other credits include music videos for Lady Gaga, Rolling Stones and Michael Jackson.

More Biz

  • Contract Placeholder Business

    WGA, Agents Face Tough Issues on New Franchise Pact (Column)

    The Writers Guild of America and the major talent agencies are seven weeks away from a deadline that could force film and TV writers to choose between their agents and their union. This is a battle that has been brewing for a year but few in the industry saw coming until a few weeks ago. [...]

  • Island Records Names Christine Kauffman Senior

    Island Records Names Christine Kauffman Senior VP of Brand Partnerships

    Veteran advertising executive Christine Kauffman has been named senior VP of brand partnerships at Island Records, the company announced today. She will be based in New York and report to Island COO Eric Wong. In making the announcement, Island President Darcus Beese said, “The fast-paced and competitive field of strategic brand marketing has become an [...]

  • Latin Music Veteran Nir Serioussi Joins

    Latin Music Veteran Nir Serioussi Joins Interscope as Executive VP

    Interscope Geffen A&M announced today that veteran executive, producer and songwriter Nir Seroussi will join the company as executive vice president. The announcement was made by Interscope Geffen A&M Chairman and CEO John Janick, to whom Serioussi will report. (Seroussi, center, is pictured above with Janick, left, and Interscope EVP Joie Manda.) According to the [...]

  • Tan FranceUnforgettable Gala, Inside, Los Angeles,

    'Queer Eye' Star Tan France to Host Audiobook Audie Awards

    “Queer Eye” resident style expert Tan France is taking on a slightly different project next month as he hosts the Audie Awards, which honors the best releases and achievements in audiobooks over the past 12 months. The ceremony, which takes place on March 4 in New York, is an annual event organized by the Audio [...]

  • Obit Obituary Placeholder

    Shelly Saltman, Former Fox Sports President and Promoter, Dies at 87

    Sheldon “Shelly” Saltman, the sports promoter behind the Billie Jean King vs. Bobby Riggs tennis match and Evel Knievel’s Snake River Canyon jump, died Saturday in Los Angeles. He was 87. The original president of Fox Sports, Saltman started his career as a sports announcer before moving to promotions at media companies like the Gillette Cavalcade [...]

  • Arista Records, Mogul Vision Launch Joint

    Arista Records, Mogul Vision Launch Joint Venture

    Arista Records and Smokepurpp/ Lil Mosey manager Josh Marshall today announced the launch of Mogul Vision Music, a new joint venture label focused on “breaking extraordinary talent and building artist careers through innovative A&R, branding and marketing strategy,” according to the announcement. Based in New York with Marshall (pictured above left, with Massey) as its CEO, the [...]

  • Jussie Smollett

    Jussie Smollett Faces Prison, Career Ruin if He Lied About Attack

    Jussie Smollett is facing prison time and the implosion of his career if it turns out he lied about being the target of a hate crime, legal and public relations experts say. “The best thing that Jussie can do is pray and pray a lot,” said Ronn Torossian, founder of 5W Public Relations. “If he [...]

More From Our Brands

Access exclusive content