×
You will be redirected back to your article in seconds

Deluxe Names Domenic Rom TV Post President and General Manager

Brad Soroca joins company, Jennifer Tellefsen upped as provider shakes up executive ranks

Deluxe Entertainment Services Group Inc. promoted Domenic Rom as its president and general manager, Deluxe TV Post-Production Services.

Rom, formerly managing director of Deluxe’s New York studio, will drive Deluxe’s global services for television — specifically, for Deluxe subsidiaries Encore and Level 3.

“Throughout his career Dom has been proactive about building infrastructure and partnerships with technology pioneers, and about supporting and working with talent to anticipate what clients are going to need next, to be there with the right services,” said John Wallace, Deluxe CEO.

Rom joined Duart Film Labs in 1984 as a colorist, working his way up to executive VP of the company, running both its digital and film lab divisions. In 2000, he joined stock footage/production company Sekani, helping to build the first fully digital content distribution network, before becoming SVP post production at Technicolor.

Also, Deluxe Entertainment Services Group Inc. named former NBC and ESPN marketing executive Brad Soroca its chief marketing officer.

Soroca will drive Deluxe’s brand and marketing strategies. He is tasked with identifying market insights to inform development of new products and services, with an eye toward addressing the changing needs of global media creators and providers.

 

As SVP of marketing and research for NBC Local Media, he led the rebrand of 10 local markets, identifying opportunities to grow business through content, marketing, and product innovations; and restructured the NBC Local creative group to produce more content by setting up an external production group that could shoot/edit/finish video for any platform.

He also drove strategic digital marketing for ESPN.com, where he helped launch ESPN 360, an early OTT platform that woud become ESPN3.

Soroca began his career in advertising and joins Deluxe most recently from his CEO post at early stage tech startup Arazoo, a cloud-based workflow tool for design professionals.

Deluxe has also promoted long-time VP Jennifer Tellefsen to senior VP, Global Enterprise TV Sales, replacing Robert Glass. Glass will stay on with Deluxe for a period of time as Tellefsen transitions into the role.

 

Popular on Variety

More Biz

  • Leonardo Dicaprio Once Upon a Time

    Leonardo DiCaprio's Earth Alliance Commits $5 Million to Amazon Fires

    Earth Alliance, an environmental initiative backed by Leonardo DiCaprio, has committed $5 million toward the preservation of the Amazon rain forest following an alarming surge in wildfires. After launching Sunday, the organization’s emergency Amazon Forest Fund is working to support local partners and indigenous communities in their efforts to protect the sensitive habitats within the [...]

  • Harvey Weinstein

    Weinstein Can Get a Fair Trial in Manhattan, Says D.A.

    The Manhattan District Attorney’s office argued on Friday that Harvey Weinstein can get a fair trial in Manhattan, and blamed the producer’s defense team for much of the pre-trial publicity in the case. Weinstein’s attorneys have asked an appellate court to transfer the case — which is set to begin on Sept. 9 — to [...]

  • Leonardo DiCaprio Madonna

    Leonardo DiCaprio, Madonna Call for Action on Amazon Wildfires

    As wildfires rage at an alarming rate in Brazil’s Amazon rain forest, celebrities are using their platforms to bring awareness to the deforestation’s impact and to call for action. In the past week, stars like Leonardo DiCaprio, Madonna, Cara Delevingne and Ariana Grande have taken to Instagram to express their frustration with the lack of [...]

  • 'The Durrells' TV Show

    Greece Sweetens Production Incentives as Struggling Country's Economy Rebounds

    It’s taken the better part of a decade for Greece to show signs of recovery from the crippling crisis that almost pushed it out of the Eurozone. Now, with the economy slowly on the mend, the government is doubling down on efforts to jump-start the local film industry, giving a dramatic overhaul to the incentive [...]

  • Warner Music Group Partners With Audiomack

    Warner Music Group Partners With Audiomack

    Warner Music Group announced it has entered a partnership with the music streaming and discovery service Audiomack, marking the platform’s first licensing deal with a major label. According to the announcement, the two companies will work together on content concepts and explore ways to break emerging artists, connecting music fans with rising talent before they [...]

  • Scooter Braun Congratulates Taylor Swift on

    Scooter Braun Congratulates Taylor Swift on ‘Brilliant’ Album and Campaign

    Two days after Taylor Swift fired off the latest salvo in her battle with Scooter Braun, the manager congratulated the singer on the campaign around her “brilliant” new album, “Lover,” which arrived last night. The message came after Swift said she will be re-recording songs from her first six albums, which are now owned by [...]

  • David Koch Obit

    David Koch, Libertarian Activist and Billionaire Philanthropist, Dies at 79

    David Koch, brother of Charles Koch and one of the owners of Koch Industries, the second-largest private company in the U.S., has died at 79. According to the New York Times, Charles Koch announced the news of his brother’s death in a statement. Though he did not attribute to David’s death to a particular cause, [...]

More From Our Brands

Access exclusive content