Outgoing Endemol Shine North America Co-CEO Charlie Corwin is poised to move to Imagine Entertainment in the newly created role of CEO, according to multiple sources with knowledge of the situation.

Imagine declined to comment and Corwin did not return calls.

Word of Corwin’s appointment at Imagine comes just as the executive has announced his resignation from Endemol Shine North America, where he had been co-chairman and CEO since October 2014. Corwin is leaving the U.S. arm of the 21st Century Fox-Apollo Global Management joint venture by the end of this month.

Corwin will report to Imagine founders Brian Grazer and Ron Howard. He will be tasked with helping build out the Imagine brand, which earlier this year received a $100 million investment from Raine Group. The influx of capital has allowed Imagine to expand its wings in TV, film and digital content. Given the heightened activity at Imagine, it’s no surprise Grazer and Howard would look to bolster the company’s executive ranks.

Corwin is not expected to have creative oversight of film and TV production. The role is expected to task Corwin with pursuing entrepreneurial efforts on behalf of Imagine.

Corwin brings a mix of experience in film, TV and digital production to the job. Corwin built his Original Media banner with a mix of independent films such as “Half Nelson” and “The Squid and the Whale,” and reality TV series including TLC’s “Miami Ink” and History’s “Swamp People.”

Endemol bought Original Media in 2007. Corwin stayed at the helm of the company for several years but shifted into the executive ranks in 2013 as co-CEO of Endemol.

Imagine has been on fire in TV in the past two years with Fox’s soapy music drama “Empire” emerging as the biggest broadcast TV hit in years. The company has two more Fox dramas launching at midseason: “24: Legacy” and “Shots Fired.”

Imagine is also behind the event series “Mars,” which bows Nov. 14 on National Geographic TV. Another upcoming narrative project for Nat Geo TV is “Genius,” which will tell the story of a renowned thinker each season, starting with Albert Einstein.

The growth of TV and digital opportunities around the world was a big factor in Imagine seeking a partner investor in Raine Group.