Participant Media has hired Bob Pilon to lead its social impact team, bringing to the multimedia company a veteran of multiple nonprofit operations, including the One Campaign, the international organization co-founded by U2’s Bono.

Pilon takes the position of executive vice president, social impact. He replaces Chad Boettcher, who left Participant in January to head the RiseUp social impact network for the media network Fusion.

Pilon’s new assignment was announced by Participant founder and chairman Jeff Skoll and CEO David Linde.

Participant has created social action campaigns around its films and television shows, and the company’s announcement says that Pilon “will drive the efforts using Participant’s content as a catalyst to create awareness, build action oriented impact campaigns, and sustain movements to address some of the world’s biggest challenges.”

Pilon will work with public and nonprofit organizations and leaders of Skoll’s other nonprofits — the Skoll Foundation, Skoll Global Threats Fund and Capricorn Investment Group — to mobilize actions.

Linde said Pilon’s experience “is ideally suited to advancing new projects and reinvigorating the great work that has already been done at Participant Media.” Pilon said he was excited to join a company that “is one of the most creative media companies in the world and adept at telling stories that entertain and inspire people to make a difference.”

Pilon served as the first chief development officer for the One Campaign. The efforts generated more than $80 million in new financing and many alliances as the organization seeks to end extreme poverty and preventable disease. He also was executive producer of One and (Red)’s World AIDS Day concert at Carnegie Hall in 2015, featuring Bono and the Edge, Hozier, Jessie J and Miley Cyrus.