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Disney CEO Bob Iger to Help Bid for L.A. Olympics

Walt Disney Co. chairman and CEO Bob Iger will serve as vice chair of the board of directors of Los Angeles 2024, the bid committee waging an effort to bring the Summer Olympic Games to the city in 2024.

Iger will join fellow vice chairs Janet Evans, Earvin “Magic” Johnson, Candace Cable and María Elena Durazo. Casey Wasserman is the chair of LA 2024.

“It’s an important endeavor, and I’m proud to support LA 2024’s effort to bring the Games back to Los Angeles and to reimagine them in ways that engage the global community, elevate the movement, and inspire a new generation,” Iger said in a statement.

Iger was non-executive chairman of Carson Holdings, an effort to bring the Rams and the Chargers to a new stadium site in Carson, Calif. But NFL owners eventually selected an Inglewood site for the new stadium to house the Rams.

Iger’s Olympic experience goes back to working with Roone Arledge on the broadcast of the 1976 Olympic Games in Montreal, the 1980 Winter Games at Lake Placid, N.Y., the 1984 Winter Games in Sarajevo and the 1984 Summer Games in L.A.

Comcast has the telecast rights for the 2024 Games. Should Los Angeles win the bid next year, the international broadcast center would be located on the Universal lot at Universal City.

“Bob brings a proven track record on how to reach out to young people and families by engaging them with compelling content delivered through the latest digital technology,” Wasserman said in a statement. “That is precisely what the Olympic Family is looking for right now under the visionary Olympic Agenda 2020 roadmap, and what LA 2024 intends to provide.”

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