The British Academy of Film and Television Arts (BAFTA) is inviting individuals to participate in its new Virtual Reality Advisory Group.

The independent advisory group will be tasked with exploring the impact that VR will have on the current landscape of the film, television and games industries, and the opportunities for the next generation of storytellers to work within a new medium.

Led by Roy Taylor, the group will be comprised of individuals representing both the technology and creative sectors and spearheaded out of Los Angeles.

“I am thrilled that BAFTA has invited me to lead this advisory panel,” said Taylor, VP, technology and content for AMD Corporate. “I am looking forward to working alongside my industry colleagues in order to develop a greater understanding of the function and creative possibilities of VR.”

The group will also explore the most appropriate ways to incorporate VR into BAFTA’s broader remit to celebrate, develop and promote the art forms of the moving image.

Chantal Rickards, CEO of BAFTA Los Angeles, said while virtual reality has swept the industry by storm, there are still questions concerning how the medium will affect the creative world.

Rickards said BAFTA is “committed to exploring these important questions and determining how best to build VR into our future initiatives.”

The group’s insights will be used to inform BAFTA’s global activities in the U.S., U.K. and beyond.