×

Warner Bros. Completes Harry Potter Franchise Team With Polly Cochrane Promotion

Warner Bros. has finalized the senior management structure of the Harry Potter Global Franchise Development team, which oversees all aspects of the franchise.

Putting in place the final part of the HPGFD structure, Warner Bros. has promoted Polly Cochrane to executive VP and group marketing director, Warner Bros. U.K. and Ireland, and chief marketing officer, HPGFD. She was previously senior VP and group marketing director, Warner Bros. U.K., and chief marketing officer, HPGFD.

Warner Bros. said that franchise management had become “ever more important to the studio,” and that Cochrane will “continue to evolve Warner Bros. U.K.’s marketing operation, while also leading on global brand strategy and guidelines for HPGFD, in partnership with J.K. Rowling’s representatives at The Blair Partnership and Warner Bros. business units.”

Will Harrison has been confirmed as senior VP and chief commercial officer, HPGFD, based in London, and will “lead on the commercial and business initiatives relating to the ‘Harry Potter’ and ‘Fantastic Beasts’ franchises,” working in conjunction with The Blair Partnership.

Nicole Blake has been named senior VP, HPGFD, and will head up the group’s office in Burbank, “liaising closely with all Warner Bros. divisions and working hand in glove with Cochrane and Harrison on strategy, marketing and business development for the franchises.”

These appointments complete the senior HPGFD team led by Josh Berger, president and managing director, Warner Bros. U.K., Ireland and Spain, to whom all three will report.

“Polly’s well-deserved promotion reflects her incredible track record, which has seen her turn our cross-divisional marketing into a best-in-class operation,” said Berger. “Will is hugely experienced in international business development, while Nicole has an incredibly impressive background in franchise management, and I am delighted to round out the senior leadership with such talented executives. They are the perfect team to drive forward what is a world-leading franchise with substantial global reach.”

More Film

  • Jon Favreau'The Lion King' film premiere,

    Jon Favreau Addresses Martin Scorsese and Francis Ford Coppola's Criticism of Marvel Movies

    Jon Favreau, actor, director and staple in the Marvel Cinematic Universe, addressed Martin Scorsese and Francis Ford Coppola’s criticisms of Marvel movies during an interview with CNBC.  “These two guys are my heroes and they’ve earned the right to express their opinions,” Favreau said. “I wouldn’t be doing what I’m doing if they didn’t carve [...]

  • Sir Lionel Frost (left) voiced by

    Laika Plans All-Day Retrospective of Catalog

    Award-winning animation studio Laika (“ParaNorman,” “Coraline”) will present a special retrospective entitled Missing Link and the Evolution of Laika in Los Angeles on Oct. 27. Taking place at The Landmark, the all-day event will begin at 10:30 a.m. with a screening of BAFTA Award-winning film “Kubo and the Two Strings” and close with an 8:45 [...]

  • Best Picture Contenders

    Examining the Best Picture Race in a Year of Disruption

    In the lead-up to Quentin Tarantino’s “Once Upon a Time … in Hollywood,” there was some fretting about how a director known for grindhouse exploitation might handle the summer of 1969, when the Manson murders capped a period of social upheaval. While Tarantino does get around to what happened on Cielo Drive on the fateful [...]

  • Vanessa Kirby poses for photographers at

    Vanessa Kirby to Star in Drama 'Pieces of a Woman' (EXCLUSIVE)

    “Hobbs & Shaw” actress Vanessa Kirby is in negotiations to star in the Bron Studios pic “Pieces of a Woman,” sources tell Variety. Kornél Mundruczó will direct with Kata Wéber penning the script. Reps for Kirby could not be reached for comment. Specific plot details are being kept under wraps, but it is known that [...]

  • Suki WaterhouseSave the Children Centennial Celebration,

    Dark Castle, HanWay and Ingenious Partner on Simon Barrett's 'Seance' Starring Suki Waterhouse

    Dark Castle Entertainment, HanWay Films and Ingenious Media have partnered on horror film “Seance,” directed by Simon Barrett and starring Suki Waterhouse. Set in an all-girls boarding school haunted by a vengeful spirit, Waterhouse (“Assassination Nation,” “The Bad Batch”) plays Camille, a young woman who arrives at the Fairfield Academy following one of the student’s [...]

  • The Black List

    The Black List Reveals India Plans

    The Black List, an online yearly survey that features Hollywood’s most popular unpublished screenplays, is all set to make an imprint in India. The survey’s founder Franklin Leonard revealed this during a masterclass at the ongoing Mumbai film festival, where he is also serving as the head of the India Gold competition jury. “One of [...]

  • China Pavilion at TIFFCOM 2019

    'Still Life' Remake Heads for Japan-China Fund Backing

    A Japanese-language remake of British drama “Still Life” could be the first film to flow from a fund created to support Chinese-Japanese joint productions. The fund is operated by WeF Cultural Investment Media, a company founded earlier this year with the backing of government bodies in Beijing and Qingdao — the Chinese coastal city which [...]

More From Our Brands

Access exclusive content