×

Vivendi Ups Takeover Bid for French Game Developer Gameloft, Faces Major Resistance

PARIS — Vincent Bollore’s Vivendi is facing a wall of resistance as it attempts to gain control of Gameloft, the Paris-based mobile gaming company which is the sister-banner of “Assassin’s Creed” maker Ubisoft.

After acquiring 30.01% of Gameloft on February 18, Vivendi made an unsolicited offer of 6 Euros per share to take over the company. That offer, deemed “hostile” by Gameloft, was unanimously rejected by its board yesterday. Vivendi then upped its bid to 7.20 Euros per share, valuing Gameloft at around 610 million Euros.

Dominated by Yves Guillemot and his four brothers who founded the company in 1999, Gameloft’s board has until March 3rd to pronounce itself on the new Vivendi offer. Meanwhile, Vivendi has also just upped its stake in Ubisoft to 15.66% and is reportedly targeting to take over the vidgame powerhouse which has created franchises such as “Assassin’s Creed,” “Splinter Cell,” “Just Dance” and “Raving Rabbids.”

Yves Guillemot, who founded Ubisoft with his brothers in 1986 and now collectively own about 9% of the company, was just in Montreal and Toronto seeking potential investors for Ubisoft in order to prevent Vivendi’s hostile takeover. “We want to increase the number of Canadian shareholders in Ubisoft to have better control over the capital,” Guillemot told Canadian publication The Globe And Mail last week.

“Vivendi is using this back-and-forth with Gameloft to check out the strategy of the Guillemot brothers for Ubisoft; see what cards the brothers are holding, whether they will do a counter-offer and how much leverage they have to negotiate,” said Thomas Alzuyeta, financial analyst at Gilbert Dupont.

“The crux of the battle for Vivendi is to gain control of the board for both Ubisoft and Gameloft; Yves Guillemot is aiming to prevent that by attracting more investors or get the existing ones (for instance Blackrock for Ubisoft or Fidelity, Allianz Global Investors and Amber Capital for Gameloft) to increase their stake in order to get 50% of the voting rights covered,” added Alzuyeta. Currently the Guillemot only have 9% of Ubisoft with 16% of its voting rights and own 18.99% of Gameloft with 27.26% of its voting rights.

Reacting to Vivendi’s Feb. 18 bid, Gameloft’s board claimed the acquisition project by Vivendi “lacked an industrial rational,” and was financially insufficient. It also said “the terms of the acquisition by Vivendi (had) misled and let down minority shareholders who sold their shares to Vivendi.”

Gameloft’s board also argued Vivendi didn’t boast a single business unit which could bring synergies with Gameloft. “Vivendi’s revenues have been generated for the most part by its pay TV activity with Canal Plus and by its music biz with Universal Music,” stated the board.

The Guillemot brothers have also expressed their concern over the averse impact that Bollore’s hostile takeover would have on its staff and management. “They fear the arrival of Bollore would lead Ubisoft and Gameloft’s talent and creative execs to leave the company and go work for competitors — everyone is aware of the fact that Bollore purged Canal Plus Group’s management when he recently took control of Vivendi,” said Alzuyeta.

The news of Vivendi’s investment in Ubisoft and Gameloft initially raised eyebrows among analysts since Vivendi sold Activision-Blizzard for $8.2 billion less than three years ago but Alzuyeta says completing these two takeovers would be a smart move for Vivendi — mainly because it would allow Vivendi to gain control of the highly valuable Ubisoft IP’s and get Studiocanal and Dailymotion to work on them, as well as generate recurring revenues. For Ubisoft, however, the acquisition by Vivendi would not be so beneficial, according to the Paris-based analyst.

“Ubsoft is an international group for which the U.S. market is crucial, while Vivendi remains deeply grounded in Europe. The Vivendi acquisition would certainly obligate Ubisoft to work with Studiocanal for financing, distribution and international sales, rather than U.S. companies (such as Fox, New Regency, Warner and Columbia) and with Dailymotion rather than YouTube.

However, for the mobile gaming company Gameloft, Vivendi could play an interesting role due to its expertise in the advertising field, notably via Havas. “Vivendi and Havas know very well the international advertisers, and that would be a huge asset for Gameloft since its mobile games hold a tremendous potential in terms of advertising,” noted Alzuyeta. “Gameloft indeed reaches as many as 147 million people per month – or 19 million people per day — but it only generate 5 million Euros from advertising out of 252 million Euros in annual revenue,” per the analyst.

Vivendi’s bids for Ubisoft and Gameloft come less than six months after the appointment of Didier Lupfer, the former head of development and production at Ubisoft Motion Pictures, as vice president of Studiocanal, the film arm of Vivendi-owned Canal Plus Group. Ubisoft Motion Pictures is behind the movie adaptation of “Assassin’s Creed” directed by Justin Kurzel with Michael Fassbender and Marion Cotillard starring.

More Biz

  • Leaving Neverland HBO

    'Leaving Neverland' Lawsuit Proves to Be a Judicial Hot Potato

    The Michael Jackson estate sued HBO last month for airing the documentary “Leaving Neverland,” which accuses the late King of Pop of serial child sexual abuse. Since then, the case has had a difficult time finding a judge to handle it. Three federal judges have recused themselves in the last week, citing potential financial conflicts [...]

  • Members of the public mourn at

    Guy Oseary’s New Zealand Fundraiser Nears $150,000, Continues Raising Money

    In the wake of the horrific shootings at New Zealand mosques last week that killed some 49 people, Maverick chief Guy Oseary launched a GoFundMe campaign to “support those affected by this tragedy at this very difficult time,” and began it with an $18,000 donation. Boosted by donations from many celebrities — including Amy Schumer, [...]

  • Cesar Sayoc Headshot

    Florida Man Pleads Guilty in CNN Pipe Bomb Case

    A Florida man pleaded guilty Thursday to sending pipe bombs to CNN and prominent critics of President Donald Trump. Cesar Sayoc appeared in federal court in New York, where he pleaded to 65 counts stemming from the mailing of 16 devices. He faces life in prison, plus 120 months, at his sentencing on Sept. 12. [...]

  • Tencent Profits Hit $1 Billion Per

    Tencent Profits Hit $1 Billion per Month as Company Loses Fizz

    Growing regulatory encroachments into its games business, a smaller than expected spin-off for its music division, and a fourth quarter profits drop, pointed to a troubling year for Chinese tech giant Tencent. Its financial results for the full 2018 period, while delivering profits of nearly $1 billion a month, appeared to bear out that thesis. [...]

  • splice

    Splice Raises $57.5 Million in Latest Funding Round

    Splice, a favorite of music creators that allows access to a library of three million rights-cleared sounds, announced today that the company closed a Series C funding round at $57.5 million. That brings Splice’s total amount raised to roughly $102 million since its launch in 2013. It raised a Series B in November of 2017. [...]

  • WGA Agents Contract Tug of War

    WGA Leaders to Meet With Showrunners on Agency Packaging Fight (EXCLUSIVE)

    WGA leaders are set to meet Wednesday night with a group of showrunners who are raising concerns about the guild’s handling of negotiations with talent agents over the issue of packaging fees and agency-affiliated productions. The meeting is set for 7:30 p.m. at WGA West headquarters. WGA West president David Goodman is expected to attend. [...]

  • Bill Murray St Vincent 2014

    Weinstein Co. Sued Over Trademark Infringement in Bill Murray Film

    A horse-racing announcer has sued the Weinstein Co., claiming that the company infringed on his trademarked phrase in a 2014 Bill Murray movie. Dave Johnson is the man behind “And down the stretch they come!,” which he began using while calling races in Illinois in the 1960s. The phrase took off when Johnson moved to [...]

More From Our Brands

Access exclusive content