×

Shoreline Entertainment Launches Latino Division

L.A.-based Shoreline Entertainment is launching a Latino management and production division to answer the growing demand for diversity in casting and content across all media.

Longtime Shoreline collaborator and producer Alex Flores has been tapped to head the division, which will produce content in both English and Spanish. The new initiative will be a natural extension of Shoreline’s management and sales divisions. “Our sales division can synergistically drive some of these projects as distributors have expressed significant interest in Hispanic content,” said Shoreline CEO Morris Ruskin, who sees a greater demand for Latino talent across the board.

Flores spent the last decade developing film funds with Shoreline Entertainment while producing animation for Animex, Olmos Productions and Phil Roman Entertainment.

He most recently co-produced “El Americano: The Movie,” touted as the first Mexican-U.S. animation co-production and featuring the voice talent of notable Mexican and American thesps, including Rico Rodriguez, Edward James Olmos, Cheech Marin, Kate del Castillo, Aleks Syntek, Erik Estrada, Paul Rodriguez and Lisa Kudrow.

Shoreline’s new roster of clients includes Mexican helmer Roberto Girault, whose “El Estudiante” was a local box office hit in 2009, music composer Leoncio Lara Bon (“Top Cat,” “Rudo y Cursi”), Mexican ad agency owners Hector Falcon and Omar Torres, director of photography Leon Chiprout, line producer Aaron Campos (“Che,” “Apocalipto”) and music supervisor Alex Menck.

“Companies such as Netflix, Amazon, Hulu and many new digital media platforms have been calling out for Latino content and we have clients ready and able to create exceptional content in film, TV, advertising and virtual reality,” said Flores.

Shoreline is already producing and selling an animated film directed by Michael Olmos, and is producing a slate of family-oriented movies with Girault. Budgets will stay under $10 million, said Ruskin.

Shoreline has also set up production shingle Horizon Pictures in Mexico with client Aaron Campos and producer Cesar Vergara in a bid to produce and distribute content within Mexico.

It’s also setting up a production company in Guatemala with client Javier Tessari — renowned for his political satire web series and commercials — with the aim to produce local content, starting with vigilante TV series “Con Pancho.”

More Biz

  • Andrew Weatherall at Caught by the

    British DJ-Producer Andrew Weatherall Dies at 56

    British music producer, DJ and record-label founder Andrew Weatherall, who co-produced Primal Scream’s landmark 1991 album “Screamadelica” and helped bring the acid house genre into the mainstream, died Monday in a London hospital from a pulmonary embolism, his management confirmed to the Guardian. He was 56. “He was being treated in hospital but unfortunately the [...]

  • Bertelsmann CEO Says RTL, ProSiebenSat.1 Should

    Bertelsmann CEO Says RTL, ProSiebenSat.1 Should Be Free to Merge

    The CEO of German media giant Bertelsmann has said its RTL Group TV division should be allowed to merge with German rival ProSiebenSat.1 and called for a loosening of E.U. antitrust regulations in order to better stave off intensifying competition from U.S. streaming giants. In an interview with German newspaper Frankfurter Allgemeine Sonntagszeitung published on [...]

  • Politicians and Petition Support BBC Following

    Politicians and Petition Support BBC Following Reports of Major Cuts

    A war of words around the future of the BBC continued on Monday amid reports of severe cutbacks to the U.K. public broadcaster. The Sunday Times reported over the weekend that Downing Street, the seat of the U.K. government, was planning to replace the annual BBC license fee with a subscription service; sell most of [...]

  • Sharp Objects

    Entertainment One Commits to Drama: 'Hasbro Bought the Business to Expand It'

    “Sharp Objects” and “Run” producer-distributor Entertainment One is reassuring partners of its commitment to drama following its acquisition by toy giant Hasbro. EOne has always cultivated a strong set of procedurals, such as ABC’s Nathan Fillion-starrer “The Rookie” and Fox’s Stephen Dorff-led “Deputy,” but has also gained traction with cable propositions such as HBO’s “Sharp [...]

  • United States President Barack Obama (L)

    Barack Obama on Kobe Bryant's Death: 'Nothing Is More Heartbreaking'

    President Barack Obama spoke about the heartbreaking deaths of Kobe Bryant, his daughter, Gianna, and the seven other victims of the shocking helicopter crash last month. “That loss is something that I know many are still grappling with — particularly, Kobe, because he was with his daughter and those families and those children. And those [...]

  • Kobe Bryant Dead

    How to Get Tickets to the Kobe and Gianna Bryant Memorial Service

    The Los Angeles Lakers have announced that fans that wish to attend the public memorial of Kobe and Gianna Bryant can register for tickets online beginning Friday. The memorial will take place at 10 a.m. on Feb. 24 at Los Angeles’ Staples Center. Kobe and Gianna Bryant were among the nine killed in a helicopter [...]

  • R Kelly Sexual Assult Accusations Mugshot

    R. Kelly Hit With New Charges Alleging Sexual Abuse Against a Minor

    R. Kelly has been hit with new federal charges in Chicago, alleging that he sexually abused a minor female for four years, beginning in 1997, according to the Chicago Tribune. The superseding indictment, which was made public Friday, alleged Kelly sexually abused a girl who was identified as “Minor 6.” Kelly is already in prison [...]

More From Our Brands

Access exclusive content