L.A.-based Shoreline Entertainment is launching a Latino management and production division to answer the growing demand for diversity in casting and content across all media.

Longtime Shoreline collaborator and producer Alex Flores has been tapped to head the division, which will produce content in both English and Spanish. The new initiative will be a natural extension of Shoreline’s management and sales divisions. “Our sales division can synergistically drive some of these projects as distributors have expressed significant interest in Hispanic content,” said Shoreline CEO Morris Ruskin, who sees a greater demand for Latino talent across the board.

Flores spent the last decade developing film funds with Shoreline Entertainment while producing animation for Animex, Olmos Productions and Phil Roman Entertainment.

He most recently co-produced “El Americano: The Movie,” touted as the first Mexican-U.S. animation co-production and featuring the voice talent of notable Mexican and American thesps, including Rico Rodriguez, Edward James Olmos, Cheech Marin, Kate del Castillo, Aleks Syntek, Erik Estrada, Paul Rodriguez and Lisa Kudrow.

Shoreline’s new roster of clients includes Mexican helmer Roberto Girault, whose “El Estudiante” was a local box office hit in 2009, music composer Leoncio Lara Bon (“Top Cat,” “Rudo y Cursi”), Mexican ad agency owners Hector Falcon and Omar Torres, director of photography Leon Chiprout, line producer Aaron Campos (“Che,” “Apocalipto”) and music supervisor Alex Menck.

“Companies such as Netflix, Amazon, Hulu and many new digital media platforms have been calling out for Latino content and we have clients ready and able to create exceptional content in film, TV, advertising and virtual reality,” said Flores.

Shoreline is already producing and selling an animated film directed by Michael Olmos, and is producing a slate of family-oriented movies with Girault. Budgets will stay under $10 million, said Ruskin.

Shoreline has also set up production shingle Horizon Pictures in Mexico with client Aaron Campos and producer Cesar Vergara in a bid to produce and distribute content within Mexico.

It’s also setting up a production company in Guatemala with client Javier Tessari — renowned for his political satire web series and commercials — with the aim to produce local content, starting with vigilante TV series “Con Pancho.”