Former ESPN exec Betsie Batista has joined Variety Latino as National Sales Director. Batista most recently led new business development for ESPN’s Multimedia Sales and Sponsorships.

Based in PMC’s New York offices, Batista will lead all of Variety Latino’s sales initiatives. Prior to ESPN, she did a stint at People en Espanol and was also Advertising Sales Director for Spanish language sports publication ESPN Deportes La Revista.

“Variety is committed to providing entertainment news to the nation’s fastest-growing Spanish-speaking audience in the United States. We are excited that Betsie Batista is now leading the efforts to help us grow that business to take Variety Latino to the next level,” said Variety VP of Eastern Sales & Partnerships, Millie Chiavelli, to whom Batista will report.

Batista spent more than six years as Senior Account Executive for New York’s No. 1 Spanish language radio station, WSKQ-FM, where she led efforts in grass-roots promotions, cause marketing and endorsement campaigns for sponsorships, events and concerts.



She has a B.A. from the College of New Rochelle in Communications.