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Malaysian pay-TV group Astro has teamed with Philippines mobile company Globe Telecom to launch Astro’s Tribe video services in The Philippines.

The two companies say that the deal reflects the strategic intent of both parties to collaborate on content opportunities that will be distributed on Tribe and other platforms across the region.

Tribe is an OTT service for video consumers on the South East Asian region. It was recently launched in Indonesia offering live and on demand content, live sports, Asian movies, and TV series, especially Korean entertainment.

The deal was announced Thursday at the APOS conference in Indonesia.

“Astro is a partner that offers complementary strengths to bolster our offerings. This will be the first time that we will play an active role in co-curating content with a partner. Soon, we will be able to offer Tribe via mobile or home broadband plan bundles.. and the Google Chromecast device,” said Globe Telecom chief commercial officer Albert de Larrazabal.

“Recognizing the importance of local and differentiated content, Tribe and Globe look forward to more discussions on the collaboration of content tailored to the Filipino audience, for distribution on Tribe and other available platforms,” said Henry Tan, COO of Astro.

Globe, which claims 50 million users, has been instrumental in expanding broadband use and mobile video use in The Philippines. It has done this through partnerships with music platform Spotify and social media giant Facebook. Recently it has been a marketing partner for the theatrical releases of Disney movies “Captain America” and “Star Wars: The Force Awakens.”