How does technology impact emotion?
In a great many ways, according to those who back Dolby Cinema, a system that’s designed to enhance the moviegoing experience, and one that’s being installed in theaters around the world.
Launched in 2014 with Disney’s “Tomorrowland,” the tech is making its latest appearance with the studio’s “Alice Through the Looking Glass,” which bows May 27. The sequel to Tim Burton’s 2010 “Alice in Wonderland,” directed by James Bobin, combines DP Stuart Dryburgh’s bright colors, Colleen Atwood’s lavish costumes, and Dan Hennah’s striking production design in a “nonstop digital spectacle” that “offers one spread of eye candy after another,” according to Variety’s Andrew Barker.
These scenes are enhanced by Dolby Cinema’s Dolby Vision projection technology, which can deliver brightness, contrast, and color “that more closely match what the human eye can see,” says Dolby Labs senior VP Curt Behlmer. “Audiences seeing this film at [a Dolby-equipped theater] will get an intensified visual experience with heightened emotion.”
Similar to Imax — Dolby’s only competitor — Dolby Vision uses lasers as light sources, allowing the projection to be brighter and the contrast level to be higher than that of conventional digital-light processor.
Dolby Atmos provides the system’s audio component, adding overhead sound to bath viewers in a more realistic aural experience. “[Atmos] makes audiences feel like they’re in the middle of the action,” Behlmer says.
The exec adds that Dolby Cinema offers artisans a degree of certainty. In post-production, creative teams can use a gamut of colors, highlights, brightness, and contrast with the confidence that they’ll be faithfully reproduced in cinemas equipped with the technology — and not disappear down a rabbit hole.