×

NATPE Q&A: Jeff Wachtel talks ‘Dig’

As NBCUniversal’s president and chief content officer, Jeff Wachtel oversees content for the NBCU cable channels and Universal Cable Productions.

On March 5, USA Network and the studio launch the murder mystery “Dig,” starring Jason Isaacs as an FBI agent in Jerusalem, whose investigation of an American’s death leads to an ancient conspiracy.

With a 12-part prequel available online via the social community Wattpad, “Dig” represents two themes prevalent at NATPE 2015 – international production and digital outreach.

What is the importance of revenue from international buyers for your programming?
Part of the earlier “blue sky” USA brand and marketing was shows that we know will play around the world, that won’t just create a profit center but will also bring in enough international value that we can afford to produce these shows at the same level as broadcast and premium cable.

How key is the digital buildout to the launch of “Dig”?
It’s significant, especially because the theme of the show is secrets and mystery and treasure and the overlap of spirituality and greed, so there’s a lot to play. There’s a lot of potential for interactivity. USA’s marketing team is running that effort, and it’s already started, with clues, with iconography. There’s an image in the marketing which is going to key into different sites and searches that the audience will be able to engage in directly and separate from the fictional narrative.

All storytelling is multi-tiered now, with an increasing number of platforms where you can not only watch the primary content but get engaged in the content.

More TV

  • 9-1-1: LONE STAR: L-R: Rob Lowe

    TV Ratings: '9-1-1: Lone Star' Starts Strong Behind NFC Championship Game

    “9-1-1 Lone Star” got off to a flaming start for Fox in the TV ratings behind the NFC Championship game. The Rob Lowe-fronted series premiere to a 3.2 rating among adults 18-49 and 11.5 million viewers in the time zone-adjusted ratings, which represents easily the best scripted debut of the 2019-2020 season. “Lone Star” had [...]

  • Ariel Winograd'TOD@S CAEN' film premiere, Los

    Viacom International Studios Signs First Look Deal with Ariel Winograd (EXCLUSIVE)

    MADRID  — Adding to a powerful and still growing talent roster, Viacom International Studios (VIS) has clinched a first-look deal with Argentine writer-director Ariel Winograd whose latest movie, “The Heist of the Century,” has just become one of the biggest Argentine openers in history. The multi-year pact takes in the development and production of not [...]

  • William Bogert Dead: 'Small Wonder' Actor

    William Bogert, Who Appeared in 'War Games,' 'Small Wonder,' Dies at 83

    TV, film and theater actor William Bogert, who appeared in a recurring role on 1980s sitcom “Small Wonder” and in films such as “War Games,” died Jan. 12 in New York. He was 83. On “Small Wonder,” which ran from 1985 to 1989, Bogert played Brandon Brindle, the Lawsons’ neighbor and Harriet’s father who became [...]

  • Editorial Use OnlyMandatory Credit: Photo by

    TV Ratings: NFL's AFC, NFC Championship Games Down From 2019

    The NFL’s AFC and NFC championship games made for a blockbuster Sunday of football for CBS and Fox, but viewership of the games that determine the contenders for the Super Bowl was down from 2019 levels. CBS’ AFC championship in the 3 p.m. ET afternoon slot delivered 41.1 million viewers as the Kansas City Chiefs [...]

  • Medici TV Show

    Vuulr Online Rights Market Makes Global Expansion at NATPE

    Singapore-based Vuulr, an online content marketplace for film and TV rights, is expanding from regional to global operations. The move was announced ahead of NATPE, one of the oldest face-to-face TV rights markets, this week launching its tenth edition in Miami, Florida (Jan 21-23). The Vuulr platform is free to use for buyers and for [...]

  • What to Watch on TV This

    What to Watch on TV This Week: ‘Picard' Premieres and 'Shrill' Returns

    Welcome back to Tune In: our weekly newsletter offering a guide to the best of the week’s TV. Each week, Variety’s TV team combs through the week’s schedule, selecting our picks of what to watch and when/how to watch them. This week, “Star Trek: Picard” beams into existence on CBS All Access and “Shrill” returns [...]

  • SAG Awards 2020: What You Didn't

    SAG Awards 2020: From Charlize Theron to 'Parasite,' What You Didn't See on TV

    Brad Pitt made a crack about his marriages. Robert De Niro got political. And Jennifer Aniston talked about appearing in a commercial for Bob’s Big Boy. Those were just some of thing that happened on stage at the SAG Awards that were broadcast on TNT/TBS on Sunday night. However, Variety was inside the Shrine Auditorium [...]

More From Our Brands

Access exclusive content